Tono de Marca

Authentic, Passionate, Warm, Friendly, Informative, Cultural, Proud, Appreciative, Professional, Trustworthy

Valores de Marca

• •Authenticity
• •Craftsmanship
• •Cultural Heritage
• •Family & Community
• •Quality
• •Passion (Meraki)
• •Customer Connection
• •Integrity

Mejores Prácticas

• •Embrace 'Meraki' and 'Filotimo': Let passion, soul, and a sense of honorable hospitality shine through your words. Use storytelling to connect emotionally with your audience.
• •Educate and Share Culture: Incorporate small details about Greek traditions, the meaning behind symbols, or the regions where items originate. This adds depth and reinforces authenticity.
• •Speak with Warmth and Personality: Use a friendly, approachable, and slightly personal tone, as if you're talking to a friend about something you love. Reflect the mother-daughter, family-run aspect.
• •Highlight Authenticity and Craftsmanship: Consistently emphasize 'handmade,' 'hand-painted,' 'authentic Greek,' and 'artisan-made' to underscore the unique quality of your products and your support for Greek artists.
• •Show Gratitude and Build Community: Regularly thank your customers, feature their stories (with permission), and engage genuinely in comments and messages to foster a sense of belonging and appreciation.

Percepción Social

Highly Positive, Trusted Source for Greek Goods, Personal Connection, Evokes Nostalgia/Connection to Greece, Supportive of Artisans

Ejemplos de Copy

• •Feel the heart of Greece in every brushstroke. 🇬🇷✨ Our [Product Name] isn't just beautiful, it's a piece of 'meraki' – crafted with soul and passion by our talented artisans in [Region of Greece, if known]. Bring home more than a ceramic; bring home a story. #SoBlueGreekCeramics #HandmadeInGreece #GreekCulture #ArtisanMade #Meraki
• •From our family to yours, with love from Greece. ❤️ As a mother-daughter team, So Blue began with a dream: to share the timeless beauty and rich traditions of our homeland. Every piece we select carries the warmth of the Mediterranean sun and the skill of generations. Discover the spirit of Greece with us. [Link to About Us] #SoBlueGreekGifts #FamilyBusiness #GreekHeritage #AuthenticGreece #SupportArtisans
• •Our hearts are full! 🥰 Reading words like these from [Customer Name] reminds us why we do what we do: '[Quote from a positive review focusing on authenticity/connection to Greece].' Thank you for letting us bring a touch of 'filotimo' and Greek sunshine into your home! Share your So Blue moments with #SoBlueLove. #CustomerLove #GreekCommunity #HandmadeGifts #GreekDecor
• •Ever wonder about the vibrant blue 'mati' (evil eye) you see across Greece? 🧿 It's more than just a beautiful symbol; it's a centuries-old tradition believed to offer protection and ward off negative energy. Each of our evil eye pieces is carefully selected, carrying this beloved piece of Greek folklore. Learn more about its story on our blog! [Link to blog post] #EvilEye #Mati #GreekTradition #SoBlueCulture #ProtectYourEnergy
• •Subject: ✨ Just Arrived: Fresh Finds & Artisan Treasures from Greece! ✨ Kalimera! We've just unpacked a new collection of hand-painted ceramics and unique gifts, straight from the skilled hands of our Greek artisans. Each piece is waiting to tell its story in your home. Discover the latest treasures and enjoy [Offer, e.g., free shipping on orders over X] for a limited time. [Link to New Arrivals]