Tono de Marca

Playful, Caring, and Indulgent

Valores de Marca

• •Handmade with Luv
• •Nourishing Ingredients
• •Therapeutic Self-Care
• •Customer Focus

Mejores Prácticas

• •Always Use "Luv": Consistently substitute the word "love" with "Luv" to reinforce the brand's unique, affectionate personality. This simple switch is a powerful branding tool.
• •Focus on Sensory Experience: Use descriptive adjectives that appeal to the senses. Describe the scents ("sparkling citrus, lily of the valley"), the feel ("melts into your skin"), and the look ("vibrant," "dessert-like") to make the products irresistible.
• •Highlight the "Handmade" Aspect: Remind customers in posts, descriptions, and bios that products are "handmade." This communicates quality, care, and the uniqueness of each item, justifying a premium price point.
• •Balance Playful with Caring: While the tone is fun, always connect it back to the skincare benefits. Pair a playful product name or design with a clear explanation of its nourishing ingredients and what they do for the skin (e.g., "gentle enough for sensitive skin," "helps with eczema").
• •Maintain a Personal & Approachable Voice: Write as if you are speaking to a friend. Use "we" and "you" to create a direct connection. Share behind-the-scenes content and the founder's story to build a community around the brand's passion and therapeutic mission.

Percepción Social

Trusted, High-Quality, and Aromatic

Ejemplos de Copy

• •Treat your skin to a slice of happiness! Our new Strawberry Shortcake soap bar isn't just a treat for the eyes —it's handmade with nourishing shea butter and real strawberry seeds for a gentle exfoliation. Ready to make your shower a little sweeter? Tap to shop!
• •Handmade with Luv, for the skin you're in. Discover our collection of nourishing body butters and give your skin the glow it deserves.
• •End your day on a calm note. Drop our Lavender Luv bath bomb into your tub and let the soothing scents of lavender and chamomile wash your stress away. Made with natural oils to leave your skin feeling soft, serene, and deeply moisturized.
• •A special treat from us to you! Because you deserve a little extra Luv. This week only, get a free mini body butter with any order over $50. It ’s our way of saying thank you for being part of the SoapyLuv family.
• •Watch the magic happen! From raw, skin-loving ingredients to a finished bar of sunshine. Every soap is handmade with care. What scent should we make next? #HandmadeSoap #SelfCare #SoapyLuv #SkinCareRoutine #BehindTheScenes