Tono de Marca

authentic, friendly, earthy, and conscientious

Valores de Marca

• •Natural & Handmade Quality
• •Sustainability & Eco-Consciousness
• •Ethical Production
• •Authenticity & Simplicity
• •Community & Connection

Mejores Prácticas

• •Tell Your Story Consistently: Weave elements of the "Soap on a Boat" origin, the handmade process, and the connection to nature into your copy whenever relevant. This reinforces authenticity.
• •Use Simple, Honest Language: Avoid jargon or overly technical terms. Opt for clear, descriptive, and heartfelt language that reflects the natural simplicity of the products. Words like "gentle," "nourishing," "handcrafted," "kind," and "natural" fit well.
• •Emphasize Values Naturally: Don't just state you are "eco-friendly"; show it by talking about your plastic-free packaging choices or your palm oil-free commitment in a way that feels integrated, not forced. For example, "Wrapped with care, not plastic."
• •Maintain a Friendly and Approachable Voice: Address your audience directly (using "you" and "your"). When responding to comments or queries, maintain a warm, personal, and helpful tone, as if speaking to a friend.
• •Keep it Visually Cohesive with Your Words: Ensure the imagery used alongside your copy (on social media, website, etc.) reflects the same earthy, natural, and handcrafted aesthetic that your words convey. The visual and textual elements should work together to tell the same story.

Percepción Social

Trustworthy and Ethical, High Quality, Authentic and Charming, Locally Valued, Aspirational

Ejemplos de Copy

• •Product Description (for a lavender soap): "Drift away with our Calming Lavender soap, handcrafted with pure lavender essential oil and nourishing plant butters. Made slowly, by hand, right here in Hebden Bridge, it’s a little piece of tranquility, naturally. Palm oil-free and wrapped in kind-to-the-earth packaging."
• •Social Media Post (Instagram - image of soap being cut): "Freshly cut and smelling divine! ✨ Each bar of our [Soap Name] soap is a little labour of love, made with ingredients gifted by nature. We believe in simple goodness, for your skin and our planet. #HandmadeSoap #NaturalSkincare #PlasticFreeLiving #SoapOnABoat #HebdenBridgeMade"
• •Email Newsletter Snippet (announcing a new product): "Hello lovely people! We've been busily crafting something new in our little workshop by the water. Introducing our [New Product Name] – packed with [Key Ingredient] and all the natural goodness you've come to expect from Soap on a Boat. We can't wait for you to try it and tell us what you think! Available now on the website."
• •About Us Blurb (short version for a market stall banner): "Soap on a Boat: Simple, natural, handmade soaps. Crafted with care in Hebden Bridge. Palm oil-free & plastic-free, always."
• •Facebook Ad Copy (targeting eco-conscious consumers): "Tired of harsh chemicals and wasteful packaging? Discover Soap on a Boat – lovingly handmade, natural soaps that are as kind to your skin as they are to the planet. Go palm oil-free and plastic-free with us! Shop our range [Link]."