Tono de Marca

Personal, Conscious, and Whimsical. Intimate and heartfelt, with a sense of creative fun and trend-awareness, and a youthful, friendly approach.

Valores de Marca

• •Cruelty-Free
• •Artisanal & Small-Batch Production
• •Ethical Sourcing
• •Self-Expression & Nostalgia
• •Purposeful Beauty

Mejores Prácticas

• •Always Emphasize "Made with Love": Consistently include phrases like "made with love," "artisanal," or "from our home lab to yours" to reinforce the personal, small-scale nature of the brand.
• •Lead with Cruelty-Free Messaging: The commitment to being cruelty-free is a core value and a significant selling point. This should be prominent in bios, product descriptions, and ad campaigns.
• •Maintain a Whimsical and Encouraging Tone: Use words that evoke creativity, fun, and self-expression, such as "whimsical," "inspire," "sparkle," and "nostalgia."
• •Use the #GetSnazzyBabe Hashtag: Consistently use this hashtag across social media to build a community and encourage user-generated content, reinforcing the brand's friendly and inclusive vibe.
• •Be Transparent: Continue to be open about practices, such as mentioning that tools are made in China while ingredients are ethically sourced elsewhere. This honesty builds trust and aligns with the conscious consumerism value.

Percepción Social

The brand is perceived as creative, innovative, and whimsical, offering high-performing beauty essentials. The emphasis on being cruelty-free and using hand-selected ingredients contributes to a positive image of an ethical and quality-oriented brand. Their online presence appears limited, suggesting a niche or emerging brand.

Ejemplos de Copy

• •Fresh from our Color Lab! ✨ Meet 'Sparkling Cherry,' our new Balmy Gloss. Crafted in a small batch with a whole lot of love and a touch of nostalgia. Get ready to express your unique sparkle. #GetSnazzyBabe #ArtisanalMakeup #CrueltyFreeBeauty
• •Snazzy Cosmetics: Beauty with a Heart. ✨ Whimsical, cruelty-free makeup made in small batches, just for you. Discover colors that tell your story.
• •Psst... A little bit of magic is coming. We're busy in the lab whipping up something new and whimsical. As always, made with love, intention, and a commitment to our furry friends.
• •Tired of mass-produced makeup? At Snazzy Cosmetics, every product is made by hand in a small home lab. We believe in beauty that's personal, purposeful, and always cruelty-free. Find your new favorite shade today!
• •Our Mallow Espresso Balmy Gloss offers a juicy shine with buttery comfort. Made with ethically sourced ingredients and a commitment to kindness, this gloss is designed to inspire your creativity. Pretty with purpose, for a look that's all you.