Tono de Marca

Empowering, Graceful, and Personal

Valores de Marca

• •Faith and Modesty
• •Female Empowerment
• •Authenticity
• •Modern Elegance
• •Quality Craftsmanship

Mejores Prácticas

• •Lead with "Why," Not Just "What": Always connect the product back to the brand's core values. Instead of just describing an abaya's fabric, describe the feeling of confidence and grace it’s meant to inspire.
• •Use Empowering Language: Incorporate words like "powerful," "confident," "purpose," "journey," and "strength." Frame the customer as the hero of her own story and the clothing as her trusted companion.
• •Maintain a Personal Voice: Write as the founder. Use "I" and "we" to share reflections, business updates, and words of encouragement. This reinforces the authentic, small-business feel that customers connect with.
• •Speak to the Community: Acknowledge and engage with your audience directly. Ask questions, refer to ongoing conversations, and use inclusive language ("our community," "sisters") to foster a sense of belonging.
• •Balance Grace with Ambition: The brand's unique position is the blend of serene modesty and modern ambition. Ensure the copy reflects this duality. It can be soft, elegant, and reflective in one sentence, and motivational and goal-oriented in the next.

Percepción Social

The public and customer perception of S Ā N A D Ā R A is that of a trusted, high-quality, and inspiring small business. Customers perceive the products as being of high quality and worth the investment. The brand is seen as a positive and authentic voice within the modest fashion community. The personal and motivational content is highly valued, creating a loyal following that is invested in the brand's success. It is viewed as more than just a clothing store; it is a source of inspiration and a reflection of a specific lifestyle that blends faith, ambition, and modern style.

Ejemplos de Copy

• •Elegance isn’t loud. It’s the quiet confidence in how you carry yourself, in the values you hold, and the grace you extend. Our new Silk Blend Abaya is designed for the woman who walks her path with purpose. Feel the difference, embrace the elegance. #SANADARA #ModestFashion #PowerInModesty
• •From a vision in my heart to a piece you can cherish. Every step is a part of the story. Thank you for being here. ✨ #WomenOwnedBusiness #SmallBusinessJourney #AbayaFashion #Hijabi
• •Meet the cornerstone of your wardrobe. The Essential Everyday Abaya is more than just a garment; it's a promise of effortless grace for any occasion. Crafted from a premium, breathable crepe that flows with every step, its minimalist design offers limitless styling potential. Whether you're heading to a client meeting or a quiet evening gathering, this piece provides comfort, coverage, and a canvas for your unique style. A SĀNĀDĀRA classic, designed for the life you lead.
• •We've been talking a lot about goals and growth lately, and it's so inspiring to read your comments. It brings up a question: How does your style empower you to step into the best version of yourself? For us, the right abaya can feel like a suit of armour—graceful, strong, and ready for anything. Share your thoughts below! 👇 #SANADARACommunity #EmpoweredWomen #FaithAndFashion
• •Subject: For the woman building her legacy... Body Intro: Your ambition is beautiful. The way you blend your faith with your dreams is powerful. At SĀNĀDĀRA, we create pieces to accompany you on that journey. Discover our latest collection, designed with your strength and grace in mind.