Tono de Marca

Playful, Personable, and Enthusiastic

Valores de Marca

• •Community & Shared Experience
• •Quality Curation
• •Customer-Centricity & Surprise
• •Authenticity

Mejores Prácticas

• •Embrace the "Enthusiast" Voice: Always write as if you're talking to a friend who shares the same passion. Use community-insider slang ("Stoner," "G touch" dir") authentically but avoid overdoing it to the point of being unclear.
• •Prioritize "Playful & Personable": Use humor, emojis, and a conversational tone across all platforms. Whether it's an Instagram caption or a product description, it should sound like it's coming from a person, not a marketing department.
• •Highlight Curation and Quality: In product descriptions, don't just list features. Explain *why* a product was chosen. Use phrases like "von uns getestet" (tested by us), "unser Favorit für..." (our favorite for...), or "handverlesen f touch" die Box" (hand-picked for the box) to reinforce the value of your curation.
• •Foster Community with Questions: End social media posts with questions to encourage engagement and make your audience feel seen. Examples: "Welches Paper ist euer All-time-Favorit?" (Which paper is your all-time favorite?) or "Markiere einen Freund, der diese Box braucht!" (Tag a friend who needs this box!).
• •Maintain Transparency: Be open about being a startup. This builds an underdog narrative that customers can connect with and support. The story of being from Buxtehude or the journey of building the brand (like the TikTok videos) are assets that make the brand more human and trustworthy.

Percepción Social

It is perceived as a Niche Startup, Engaged and Responsive, and Trustworthy within its Community.

Ejemplos de Copy

• • 🤯 Das ist kein Weltraumschrott! Unser neuer Galaxy Grinder ist gelandet und bereit, deine Kr touch touch touchter in eine andere Dimension zu bef touch touchrdern. Pr touch touchzise, robust und sieht verdammt gut aus. Hol dir dein Universum f touch touchr die Hosentasche. Link in Bio! ✨ #Smokerhontas #Grinder #Neuland
• •Langeweile im Paper? Nicht mit uns! Die Smokerhontas Lootbox ist dein monatliches Upgrade-Kit. Vollgepackt mit getesteten Highlights und exklusiven touchberraschungen, die du lieben wirst. Worauf wartest du? G touchn dich die Box! 🎁
• •Jede Box mit Liebe gepackt! Und ja, wir legen jeder f touchnften Bestellung ein kleines Extra bei. 😉 Wer ist der N touchchste? #Smokerhontas #PackingOrders #GoodVibes #StartupLife
• •Psst... Dein exklusiver 10% Code & neue Sch touchtze im Shop!
• •Rolling Tray-Guide: Warum dein Couchtisch es dir danken wird.