Tono de Marca

Helpful, Experienced, and Value-Driven

Valores de Marca

• •Accessibility
• •Customer Support
• •Longevity and Trust
• •Convenience

Mejores Prácticas

• •Always frame messaging around helping the customer, using phrases like "We're here to help" or "Let us guide you."
• •Consistently weave the "13+ years" of experience into copy to build trust and provide social proof.
• •Clearly state the benefits and feature key selling points such as "unbeatable prices" and "free same-day delivery" in promotional materials.
• •Emphasize the connection to the Ottawa community by mentioning local delivery and physical store locations to reinforce the brand's identity.
• •Keep copy simple and clear, avoiding overly technical jargon and focusing on direct language for a hassle-free experience.

Percepción Social

Smoke FX is perceived positively as a reliable, well-established local vape shop with knowledgeable and friendly staff, offering excellent product selection and competitive pricing.

Ejemplos de Copy

• •Thinking of making a change? For over 13 years, Smoke FX has helped thousands of people in Ottawa switch from smoking to vaping. Start your journey with a team you can trust.
• •Get the best for less. We offer unbeatable prices on all your favorite disposables, e-liquids, and pods. Plus, enjoy free same-day delivery on orders over $75 in the Ottawa area.
• •Why wait for your vape mail? With four convenient locations across Ottawa and free same-day delivery, Smoke FX gets you what you need, when you need it.
• •Got questions about a new device? Not sure which nicotine salt is right for you? Our expert team has the answers. Call or visit us today—we're here to help.
• •Your new favorite has landed. Check out the latest arrivals, including the new Flavour Beast Unleashed and Geek Bar Pulse. Available online and in-store now at Smoke FX.