Tono de Marca

Dual-tone: practical, informational, and value-driven on the website and in direct advertising, emphasizing affordability and quality; celebratory, friendly, and personal on social media, fostering community and shared joy.

Valores de Marca

• •Affordability
• •Accessibility
• •Quality and Style
• •Customer Celebration

Mejores Prácticas

• •Lead with Value: Always anchor the marketing message in the core proposition of affordability and smart value. Phrases like "outlet prices," "affordable luxury," and "from 200" should be used consistently.
• •Celebrate the Customer: Make the "real bride" the hero of the brand story. Use celebratory and personal language on social media, tag customers (with permission), and share their photos and testimonials.
• •Maintain a Dual Tone: Use the practical, informative tone for sales-focused content (website, ads) and the warm, celebratory tone for community-building content (social media posts). Ensure the underlying values of affordability and support are present in both.
• •Use Reassuring Language: Acknowledge that a low price point can sometimes create doubt. Use copy to build trust by emphasizing quality, the expertise of the consultants, and the positive experiences of other brides.
• •Be Direct and Clear: The brand's success lies in its simple, powerful message. Avoid overly complex or vague language. Be direct about the offer and the benefits of choosing Smart Brides.

Percepción Social

Overwhelmingly positive; perceived as trusted, recommended, and a smart choice for brides, fostering a strong, supportive community.

Ejemplos de Copy

• •Your dream dress shouldn't come with a nightmare price tag. At Smart Brides, we believe every bride deserves to feel magnificent. Discover our stunning collections, with beautiful wedding gowns starting from just 200.
• •That newlywed glow! ✨ Huge congratulations to the beautiful Elena on her special day. It was an honor to be a small part of your big moment. Wishing you a lifetime of love and happiness! #SmartBrides #RealBride
• •Planning your 2026 wedding? Don't wait! Book your appointment at Smart Brides today and find 'the one' without breaking the bank. Quality, style, and prices that make you smile.
• •Is it really possible to find a quality wedding dress for such a low price? Yes! Being a 'Smart Bride' means getting the best value. We work directly with designers to bring you gorgeous, high-quality gowns at outlet prices.
• •SHE SAID YES to the dress! 🎉 We had so much fun with Katerina and her bridesmaids today. Swipe to see the dress that brought tears to everyone's eyes! 👉 #SmartBridesMoment