Tono de Marca

Accessible & Empowering, Modern & Stylish, Professional & Trustworthy

Valores de Marca

• •Quality & Excellence
• •Accessibility
• •Sustainability & Responsibility
• •Customer Empowerment
• •Simplicity & Convenience

Mejores Prácticas

• •Balance Aspiration with Accessibility: Always pair "luxury" and "professional" with words like "simple," "easy," and "for everyone." This reinforces the core mission of making high-quality products accessible.
• •Lead with Italian Quality: Mentioning the brand's Italian heritage adds a layer of authenticity and perceived quality. Use it as a key differentiator in headlines and bios.
• •Weave in Sustainability: Regularly and authentically communicate the brand's commitment to eco-friendly practices. This appeals to the modern, conscious consumer and builds brand trust.
• •Adopt a Supportive, "Expert Friend" Voice: In all communications, especially when giving advice or answering questions, maintain a tone that is professional and knowledgeable but also warm, encouraging, and friendly.
• •Use a Consistent Visual Language: Ensure that all photography and graphics are clean, modern, and stylish. The visuals should always reflect the high-quality, fashionable nature of the products, reinforcing the "luxury at your fingertips" message.

Percepción Social

Based on the brand's self-presentation, the intended social perception is that of a modern, reliable, and chic Italian beauty brand that democratizes professional nail care. They aim to be seen as a "luxury brand, for everyone." Customers are likely to perceive Smalties as an aspirational yet attainable way to participate in beauty trends, supported by a company that values quality and sustainability. The offer of virtual consultations further positions them as a helpful and customer-centric brand.

Ejemplos de Copy

• •Meet 'Tuscan Sunset.' A shade inspired by Italian evenings. Professional quality, effortless application. Your at-home manicure just became a luxury escape. Tap to shop the dream. ✨ #Smalties #ItalianNails #LuxuryForAll
• •Tired of salon appointments? Be your own nail artist. Our TRY ME KIT gives you everything you need for a perfect, long-lasting semi-permanent manicure at home. Professional results, zero hassle. Get yours and save! #SmaltiesBeauty #DIYManicure
• •Smalties: Professional Italian Nailcare, Simplified. Discover our vibrant, eco-conscious colours and create your perfect manicure today. Quality, simplicity, and style at your fingertips.
• •Look good, feel good, do good. At Smalties, we believe beauty and sustainability go hand-in-hand. Our latest collection features stunning shades made with high-quality, eco-friendly formulas. Because a beautiful world starts with responsible choices. #Smalties #SustainableBeauty
• •Nail art inspiration for your next masterpiece. Our highly-pigmented, easy-to-use polishes make any design possible. From classic looks to bold creativity, what will you create? | Smalties Professional Semi-Permanent Polish #NailArt #SmaltiesStyle #ManiInspo