Tono de Marca

Rebellious and Disruptive, Modern and Stylish, Energetic and Youthful, Confident and Bold, Approachable but Premium

Valores de Marca

• •Quality and Craftsmanship
• •Authenticity and Transparency
• •Modernity and Innovation
• •Boldness and Charisma
• •Community and Shared Experience

Mejores Prácticas

• •Embrace the "Sly": Use confident, slightly edgy, and clever language. Puns and wordplay (like "seriouSLY delicious," "cunningly crafted") can be effective when used judiciously.
• •Challenge Conventions: Actively position the brand against old-fashioned rum tropes. Highlight what makes SlyDog different and modern.
• •Focus on Quality with an Attitude: Talk about the premium ingredients and careful crafting, but do so with a confident, not stuffy, voice. It’s about superior taste enjoyed without pretense.
• •Keep it Energetic and Visual: Mirror the youthful, vibrant feel of the brand in the copy's rhythm and vocabulary. Use active voice and dynamic descriptions, especially for social media.
• •Build the "Pack" Mentality: Use inclusive language that invites consumers to join a modern, discerning group of rum drinkers who appreciate quality and a bold approach.

Percepción Social

Positive Reception for Taste and Quality, Appreciation for Modern Branding, Seen as a Refreshing Alternative, Award-Winning Credibility, Engaging and Fun

Ejemplos de Copy

• •Headline: Done with Predictable? Unleash Your Inner SlyDog. Body: Tired of the same old story? So were we. SlyDog Rum is rewriting the rules of spiced rum. Crafted with cunning, blended for boldness. Taste the difference. #BeSly
• •Social Media Post: Weekends are for the pack. Gather your crew, grab the SlyDog, and make some memories. What’s your go-to SlyDog cocktail? #SlyDogRum #RumRevolution #ModernRum
• •Product Description Snippet: Forget pirates and parrots. SlyDog is premium Caribbean rum, aged to perfection and infused with a fiercely guarded blend of natural spices. Smooth enough to sip, bold enough to mix. This is rum, evolved.
• •Ad Copy: They said rum had to be a certain way. We said, "Watch us." SlyDog: Award-winning taste. Unapologetically modern. #WorldsBestSpicedRum #ChallengeTheUsual
• •Lifestyle Post Caption: Work smart, play sly. That’s the SlyDog way. Elevate your evening with a rum that’s as ambitious and original as you are. #SlyDogLife #PremiumSpicedRum