Tono de Marca

Calm, natural, and scientific, reassuring and informative, supportive and empathetic.

Valores de Marca

• •Natural Solutions
• •Scientific Efficacy
• •Customer Well-being
• •Transparency
• •Quality

Mejores Prácticas

• •Maintain a Calm and Empathetic Voice: Always address the customer's problem with understanding and a reassuring tone. Acknowledge the frustration of poor sleep and position the brand as a helpful partner.
• •Emphasize "Natural" and "Plant-Based": These are core to the brand's identity. Consistently use these terms to describe the products and their ingredients.
• •Incorporate Scientific Credibility: Casually mention the "scientific formulation" or "clinically-researched ingredients" to build trust and differentiate from less credible alternatives.
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain how they contribute to a better night's sleep or a calmer state of mind. Use descriptive language that evokes feelings of rest and relaxation.
• •Leverage Social Proof: Regularly feature customer testimonials and reviews in marketing materials. This not only reinforces the brand's effectiveness but also builds a sense of community and trust.

Percepción Social

Customers frequently describe the products as effective, with many reporting significant improvements in their sleep patterns. The brand is seen as a reliable and natural alternative to other sleep aids. There is a strong sense of community and shared experience among users.

Ejemplos de Copy

• •Tired of being tired? Rediscover a full night's sleep, naturally. With Sleepworx HALO Deep Sleep drops, you can gently guide your body into the restorative sleep it needs. Our plant-based formula is scientifically designed to help you fall asleep faster and wake up refreshed. No grogginess, just the gift of natural sleep.
• •Anxious thoughts keeping you awake? Find your calm. Don't let a racing mind dictate your night. A few drops of HALO Relax can help soothe your nervous system, allowing you to unwind and find peace before bed. Embrace tranquility and let sleep come to you.
• •Your sanctuary for sleep awaits. Transform your bedroom into a haven of relaxation with our HALO Pillow Mist. A delicate blend of lavender and chamomile creates the perfect atmosphere for deep, uninterrupted sleep. Breathe in, and let the day melt away.
• •The science of nature, the art of sleep. At Sleepworx, we combine the best of nature and science to bring you effective, plant-based sleep solutions. Our ingredients are carefully selected for their proven ability to promote relaxation and improve sleep quality. Trust in nature, backed by science.
• •Join the community of happy sleepers. You're not alone in your search for better sleep. Thousands of New Zealanders have found their solution with Sleepworx. 'A game changer for me!' - Nigel. Read their stories and start your own journey to better nights and brighter days.