Tono de Marca

scientific, protective, and reassuring

Valores de Marca

• •Health and Well-being
• •Scientific Validation
• •Family-Centric Protection
• •Quality and Innovation
• •Sustainability and Social Responsibility

Mejores Prácticas

• •Lead with Science: Always anchor claims in scientific language. Use terms like "EMF shielding," "silver-infused fabric," "Far Infrared rays," and cite the "99% effectiveness" validated by research to build trust and authority.
• •Maintain a Protective and Reassuring Tone: Use words like "shield," "protect," "safe," and "sanctuary." Frame the product as a necessary tool for navigating the risks of the modern world, offering peace of mind to the customer.
• •Highlight the Founder's Story: Leverage the credibility of the founder, a medical doctor and mother. This narrative transforms the brand from a faceless entity into a mission-driven company born from a relatable, personal problem.
• •Focus on a Spectrum of Benefits: While improved sleep is the primary outcome, also emphasize other benefits like reduced anxiety, anti-bacterial properties of silver, and improved circulation from Far Infrared rays to showcase the product's multifaceted value.
• •Educate, Don't Just Sell: Position the brand as an educational resource. Use FAQs, blog posts, and informational content to explain what EMF is, its potential effects, and how SleepGift products offer a solution. This empowers the consumer and builds brand loyalty.

Percepción Social

The brand is perceived as a premium, science-backed solution for a modern problem. It appeals to a health-conscious audience that is proactive about wellness and concerned with the potential side effects of technology. The founder, Tina Ureten, MD, PhD, lends significant credibility, which is often highlighted in press releases. Testimonials frequently mention noticeable improvements in sleep quality, reduced anxiety, and appreciation for the technology.

Ejemplos de Copy

• •The Invisible Shield for a Visible Change in Your Sleep. In a world buzzing with 5G and Wi-Fi, your body needs a sanctuary. Our silver-infused fabric blocks 99% of EMF radiation, helping you achieve the deep, restorative sleep your health depends on. Reclaim your nights with SleepGift.
• •From a Doctor's Family to Yours. When her own children struggled to sleep, Dr. Tina Ureten, a physician and scientist, discovered the link to EMF exposure. She created SleepGift as the solution. Protect your loved ones with a blanket born from a mother's care and a scientist's curiosity.
• •More Than a Blanket. It's Your Nightly Defense System. Cocoon yourself in the dual power of SleepGift. While silver fibers create a powerful shield against EMF, gentle bioceramic beads release Far Infrared rays to deepen relaxation and improve circulation. It’s not just sleep, it’s restoration.
• •Gift Your Baby the Shield of Serenity. Your baby's development is precious. Our Baby EMF Shielding Blanket is crafted from ultra-soft, breathable cotton and infused with proven EMF-blocking technology to create a safe and peaceful sleep environment, protecting them from unseen frequencies.
• •Scientifically Proven Peace of Mind. Don't just hope for better sleep, choose it. Independently tested and verified by Canadian university scientists, SleepGift products are proven to block over 99% of EMF radiation. Trust in science. Invest in your well-being.