Tono de Marca

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Expert, Community-Oriented, Practical & No-Nonsense, Down-to-Earth

Valores de Marca

• •Quality Service & Expertise
• •Passion for Cycling
• •Customer Focus
• •Community Engagement
• •Trust & Reliability
• •Adaptability & Evolution
• •Environmental Responsibility

Mejores Prácticas

• •Always let the genuine love for cycling shine through. Use enthusiastic language and share excitement about products, rides, and the cycling lifestyle.
• •Write as if you're talking to a fellow cyclist, regardless of their experience level. Avoid overly technical jargon where possible, or explain it clearly. Use a friendly, conversational style (e.g., "Hello 👋").
• •Instead of just saying you're experts, demonstrate it through helpful tips, insights into custom builds, or explanations of how products benefit the rider. Share knowledge freely.
• •Frame product descriptions and service explanations around how they help the customer enjoy their ride more, solve a problem, or achieve their cycling goals (e.g., "Getting you back on your bike is priority").
• •Address your audience as part of a shared community. Use "we" and "us" to foster a sense of belonging. Encourage interaction and share customer stories or local cycling news when appropriate.

Percepción Social

Slam69 is highly regarded by its customers and the wider cycling community. They are perceived as a trustworthy, knowledgeable, and friendly local bike shop with a strong specialization in custom work and a wide range of bike types. Customers appreciate the personal touch of a family-run business and the passion of the staff. Their online store is seen as reliable, offering fast delivery even internationally. They are viewed as experts, especially in areas like wheelbuilding and fat bikes. The brand is associated with quality and a genuine desire to help cyclists.

Ejemplos de Copy

• •Fresh out of the Slam69 workshop and ready to shred! 🔥 This custom build was a dream to put together for one lucky rider. We're all about bringing your vision to life, with the expertise to make sure it rides as good as it looks. Got a dream build in mind? Slide into our DMs or pop into the Gloucester shop – let's talk bikes! #Slam69 #CustomBuild #MTBLife #BikePassion #GloucesterBikeShop #RideMore
• •Is your trusty steed feeling a bit sluggish? 🤔 Don't let a few creaks and groans keep you off the trails! The Slam69 workshop in Gloucester is here to get you rolling smoothly again. From a quick tune-up to a full service, our expert mechanics (who love bikes as much as you do!) will give your ride the TLC it deserves. Book your service today and get back to what matters – riding! #Slam69Workshop #BikeService #GloucesterCyclists #KeepRiding #ExpertCare
• •Wheelie excited about this one! 😉 Building dreams one spoke at a time here at Slam69. What's on your bike's wish list? Let us know in the comments! 👇 #Slam69 #WheelBuildWednesday #BikeTech #CustomWheels #BikeShopLife #Cycling TikTokMadeMeBuyIt
• •More than just a bicycle shop. Slam69 is your friendly, expert hub for everything cycling in Gloucester and beyond. From that first kids' bike to your ultimate custom dream machine, our passion is getting you on two wheels and keeping you there. Explore our online store or visit our workshop – we're always ready to help you ride with confidence.
• •Your Next Adventure Starts at Slam69! Plus, Workshop Wisdom Inside... (Email Body Snippet): Hey [Customer Name], The trails are calling! Whether you're planning an epic journey or just a weekend spin, we've got the gear and the know-how to make it great. Here at Slam69, we're a small team that's big on bikes. We're not just here to sell you parts; we're here to share our passion and make sure you're getting the most out of every ride.