Tono de Marca

friendly, approachable, and community-oriented

Valores de Marca

• •Quality
• •Creativity and Fun
• •Community Support
• •Customer Focus

Mejores Prácticas

• •Stay Casual and Conversational: Use contractions (e.g., "you're," "we've") and address the audience directly ("you," "your") to maintain a friendly and approachable voice.
• •Emphasize Community: Regularly create and promote content that highlights local schools, events, and themes. Use specific names like "Cavaliers" or "Pirates" to reinforce the local connection.
• •Focus on Quality and Passion: Remind customers about the brand's origin story and the commitment to durable screen prints over vinyl. This builds trust and justifies the value of the products.
• •Keep it Positive and Fun: The copy should reflect the fun and creative nature of the products. Use enthusiastic language and emojis where appropriate on social media to keep the tone light and engaging.
• •Maintain a Consistent Visual Identity: Ensure that the friendly and community-focused tone of the copy is matched by the visuals. Use images of people from the community (with permission) wearing the apparel in real-life settings to reinforce authenticity.

Percepción Social

The public perception of S&K Style Co, based on their online presence, is that of a trusted local provider of custom and themed apparel. The targeted collections for schools like "Avon Pirates" and "Bon Homme Cavaliers" suggest a positive relationship and integration within these communities. Customers likely view them as the go-to source for spirited and personalized clothing for local events and interests. The business model, born from a desire for better quality, also positions them as a reliable and quality-conscious brand.

Ejemplos de Copy

• •Rep your style with a tee that’s made to last! From game day to holidays, we’ve got a fun, high-quality screen-printed design for every occasion. What will your next favorite tee say? Shop the link in bio!
• •The new school year is right around the corner! Show your school pride in style. We've got custom gear for the Avon Pirates and Bon Homme Cavaliers. Order now to get it before the first bell rings!
• •Tired of vinyl that cracks and peels? So were we. That’s why all our graphic tees are made with top-notch screen printing and sublimation. Get a vibrant design that lasts, wash after wash.
• •Spooky season is almost here! Whether you're a 'Hocus Pocus' fan or love a classic pumpkin design, our Halloween collection has something for everyone. Get your festive tees now!
• •We love being a part of this community! Seeing you in our designs at the big game or town festival makes our day. Tag us in your S&K Style Co photos for a chance to be featured!