Tono de Marca

The brand's tone is a blend of traditional, knowledgeable, and friendly. They position themselves as experts in the classic shaving experience while maintaining an approachable and customer-centric demeanor. The language used is often informal and welcoming. There's a clear passion for the ritual of shaving, which they aim to share with their customers.

Valores de Marca

• •Quality and Craftsmanship
• •Tradition
• •Customer-Centricity
• •Sustainability
• •"Me Time"

Mejores Prácticas

• •Always frame shaving as a mindful and enjoyable experience, not just a task. Use words like "ritual," "art," and "experience" to elevate the act of shaving.
• •Share tips, advice, and product insights in a way that is both expert and approachable. Avoid overly technical jargon and speak to your audience as you would a fellow enthusiast.
• •Continuously reinforce the benefits of traditional wet shaving: a better shave, cost-effectiveness, sustainability, and the value of "me time."
• •Continue to use language and references that resonate with a South African audience, like "Howzit!" and "#localislekker," to foster a sense of community.
• •Maintain personal touches like handwritten notes and engaging directly with customers on social media. This reinforces the brand's commitment to customer-centricity and builds loyalty.

Percepción Social

The public perceives Skeermes as a reliable and high-quality brand that offers a nostalgic yet superior shaving experience. They are seen as a local business that cares about its customers and provides excellent service. The brand resonates with individuals who appreciate tradition, quality, and taking time for personal grooming rituals. Their target audience appears to be men who are interested in classic shaving methods, possibly ranging from those new to the practice to experienced enthusiasts.

Ejemplos de Copy

• •Rediscover the art of shaving. Our new [Product Name] isn't just a tool; it's a commitment to a better routine. Experience a closer, more satisfying shave that turns a daily chore into a moment of true self-care. #Skeermes #ClassicShave
• •Some things are classic for a reason. A traditional wet shave connects you to a legacy of craftsmanship and quality. It's more than a shave; it's a ritual. #TimelessTrends #WetShaving
• •Tired of overpriced cartridges and plastic waste? Make the switch to a shave that's better for your skin, your wallet, and the planet. Explore our collection of safety razors and find your perfect match. #SustainableShaving #Skeermes
• •From our corner of South Africa to your bathroom counter. We believe in quality you can feel and service that makes you smile. Thank you for supporting local. #LocalIsLekker #SkeermesSA
• •Your best shave is waiting. This week, enjoy 15% off all our shaving soaps and creams. Lather up with luxury and experience the Skeermes difference. #ShaveLikeYourGrandfather #QualityGrooming