Tono de Marca

Professional and Expert, Solution-Oriented and Efficient, Approachable and Supportive, Innovative and Forward-Thinking

Valores de Marca

• •Efficiency and Optimization
• •Expertise and Competence
• •Customer Success and Partnership
• •Innovation and Transformation
• •Clarity and Simplicity (in solutions)
• •Flexibility and Modern Work Environment

Mejores Prácticas

• •Develop a "Voice and Tone" Guide: Document the key characteristics of the Skalice brand voice (e.g., Professional yet Approachable, Expert but not Jargon-heavy, Solution-Focused, Passionate about Craft Sector). Provide examples of "do's and don'ts."
• •Focus on Client Benefits and Solutions: Always frame services and features in terms of how they solve a problem or create a benefit for the craft business owner (e.g., "save time," "reduce errors," "increase profitability," "simplify your workday").
• •Maintain Expert Positioning with Clarity: Use precise language that conveys expertise but avoid overly technical jargon where possible. If technical terms are necessary, briefly explain them or their implications for the client. The goal is to empower, not intimidate.
• •Incorporate the "Human Touch": While maintaining professionalism, don't be afraid to let the passion for helping craft businesses shine through. Use words like "partner," "support," "guide," and occasionally the "❤️" where appropriate (as seen in their existing German copy) to add warmth.
• •Consistency Across Platforms: Ensure the tone is adapted appropriately but remains consistent in its core attributes across the website, LinkedIn, Facebook, Instagram, email communications, and any sales or marketing materials. For instance, Instagram might be slightly more visual and concise, but the underlying professionalism and solution-focus should remain.

Percepción Social

Credible and Trustworthy, Specialized Experts, Helpful and Solution-Focused, Modern and Progressive

Ejemplos de Copy

• •Headline (Website/LinkedIn): "Stop Drowning in Paperwork. Start Scaling Your Craft Business with Smart Digitalization. Skalice GmbH: Your Partner for Efficient Futures."
• •Social Media Post (Instagram/Facebook): "Imagine saving 8+ hours every month on billing. Sounds like a dream? We make it a reality for craft businesses like yours with streamlined digital processes. Let's chat about your efficiency goals! #DigitalTransformation #Handwerk #Skalice #ProcessOptimization"
• •Email Subject Line (Newsletter): "Is Your Craft Business Ready for the Next Level of Efficiency? Discover Skalice's Digital Solutions."
• •About Us Snippet (Website): "At Skalice GmbH, our heart beats for transforming craft businesses through intelligent digitalization. We're not just IT consultants; we're your dedicated partners in navigating the path to greater efficiency, streamlined workflows, and sustainable growth. Let us show you the way to a more profitable future, free from outdated processes."
• •Service Description (Salesforce Consulting): "Unlock the full power of Salesforce for your trade business. Skalice GmbH offers expert Salesforce consulting, tailoring the platform to your unique workflows. From initial setup to ongoing optimization, we ensure you leverage every feature to enhance customer relationships and drive productivity. Efficient. Expert. Effective."