Tono de Marca

Elegant, Empowering, and Intimate.

Valores de Marca

• •Modesty
• •Elegance
• •Confidence
• •Self-Expression

Mejores Prácticas

• •Lead with "Feeling," Not Just "Features": Instead of only listing product details (e.g., "lightweight fabric"), focus on the emotion and experience ("Feels amazing to wear," "Soft and airy"). The copy should always connect the product to the core values of confidence and empowerment.
• •Maintain an Elegant Vocabulary: Use words like "elegance," "grace," "timeless," "sophisticated," and "silhouette" to reinforce the brand's premium positioning. Avoid slang or overly casual language.
• •Tell a Story: Continue to weave the brand's origin story and the founders' vision into the copy. This personal touch builds a stronger, more intimate connection with the audience and differentiates the brand.
• •Emphasize Empowerment and Choice: Frame modesty not as a restriction but as a conscious and powerful style choice. Use empowering phrases like "express their beautiful identities," "celebrating individuality," and "on her own terms."
• •Be Consistent Across All Channels: Ensure that the tone, from the website's product descriptions to Instagram captions and customer service replies, remains consistent. Every piece of text should feel like it comes from the same sophisticated, empowering, and thoughtful brand voice.

Percepción Social

Aspirational, Trusted, and Niche.

Ejemplos de Copy

• •Headline: The Art of Presence. The Adaa Collection. Body: It's more than what you wear. It's how you wear it. Discover designs that flow with you, blending timeless modesty with a modern silhouette. Feel the whisper of luxurious fabric and the quiet confidence of a perfect fit. #SiyahAks #ModestFashion #EleganceRedefined
• •Headline: Your Style, Your Story. Body: At SiyahAks, we believe elegance is an attitude. We craft pieces that honor your values while celebrating your individuality. Explore our collection of contemporary modest wear and express yourself, beautifully. [Shop The Timeless Edit].
• •Headline: What does elegance mean to you? Body: For us, it’s the quiet confidence that comes from feeling truly yourself. It’s the grace in every movement, enhanced by a design that understands you. Share your thoughts in the comments below! ✨ #SiyahAksWomen #ConfidenceIsBeautiful #ModestStyle
• •Headline: Zuhal 01 - The Essence of Simplicity. Body: Discover beauty in minimalism. The Zuhal gown is crafted from a lightweight, breathable fabric with clean lines that flatter every shape. Designed for versatility, it moves effortlessly from a professional setting to an elegant evening out. A foundational piece for the modern woman who commands attention with grace.
• •Subject: Unveiling The Mahur Collection | Wear Your Confidence Body: We saw a need for fashion that doesn’t ask you to choose between your values and your style. Today, we are proud to introduce the Mahur Collection—a tribute to the power of graceful dressing. Each piece is designed with love, offering timeless style and limitless confidence. Be the first to experience it.