Tono de Marca

inspirational, serene, empowering, minimalist, and sophisticated

Valores de Marca

• •Sisterhood and Empowerment
• •Scandinavian Simplicity and Timeless Design
• •Quality and Functionality
• •Ethical and Responsible Production
• •Holistic Well-being

Mejores Prácticas

• •Embrace the "Less is More" Philosophy: Keep your copy clean, concise, and impactful. Avoid clutter and unnecessary jargon. Let the quality of your products and the strength of your brand message speak for themselves.
• •Use Sensory and Emotive Language: Focus on how the products feel and the emotions they evoke. Use words like "soft," "sculpting," "graceful," and "empowering" to create a vivid and appealing picture for your audience.
• •Maintain a Serene and Encouraging Tone: Your language should always be positive, supportive, and calming. Frame your messaging around well-being, self-care, and personal growth.
• •Highlight Your Core Values: Consistently weave your values of sisterhood, sustainability, and Scandinavian design into your copy. This reinforces your brand identity and builds a stronger connection with your target audience.
• •Foster Community Through Your Words: Use inclusive language ("our community," "your journey") and encourage interaction. Ask questions and feature user-generated content to make your audience feel like they are part of the "Sisterly Tribe."

Percepción Social

Legitimate and aspirational activewear brand, offering high-quality, stylish products. Perceived as a thoughtful, aesthetically pleasing alternative to mainstream activewear, with an air of sophistication and quality due to Scandinavian design. However, operational inconsistencies regarding shipping and customer service have been noted.

Ejemplos de Copy

• •Find your balance. Our Softsculpt Leggings move with you, from your morning yoga flow to your evening unwind. Designed to feel like a second skin, so you can focus on what truly matters. #SisterlyTribe #MindfulMovement
• •Elevate your everyday. Discover our collection of Scandinavian-designed activewear, crafted for comfort and style that lasts. Timeless pieces for your modern life. Shop now and get 10% off your first order. #EffortlessStyle
• •Graceful and versatile, our Soft Ballet Wrap Top is the epitome of effortless elegance. The luxurious, breathable fabric drapes beautifully over the body, while the adjustable wrap design allows for a personalized fit. Perfect for layering over your favorite sports bra or pairing with high-waisted leggings for a chic, studio-to-street look.
• •A moment for you | Inside our new collection
• •My go-to outfit for a balanced day: morning pilates, coffee run, and cozy evenings. Comfort that keeps up with you. ✨ #SisterlyTribe #ScandiStyle #Activewear