Tono de Marca

professional, technical, and aspirational

Valores de Marca

• •Innovation and Technology
• •Performance and Efficacy
• •Quality and Craftsmanship
• •Passion for the Outdoors and Athletics
• •The Concept of a "Second Skin"

Mejores Prácticas

• •Lead with Performance: Always anchor the copy in the tangible benefits for the user enwhether it's staying warm, dry, or comfortable during intense activity.
• •Emphasize "Made in Italy": Consistently include this phrase as a key differentiator and a mark of quality. It justifies the premium nature of the products.
• •Use Technical Language, but Keep it Accessible: Mention the technological features like "DryWeave " and "silver fibers," but always translate them into a clear benefit for the customer (e.g., "unmatched insulation" or "keeps your skin dry").
• •Maintain an Aspirational and Empowering Tone: The language should inspire action and confidence. Use strong verbs and focus on achievement and overcoming challenges.
• •Let the Visuals and Copy Work Together: Ensure the copy complements the high-quality, action-oriented imagery. If the image shows a mountain biker on a difficult trail, the copy should speak to endurance and resilience.

Percepción Social

a high-end, specialized brand for serious athletes and outdoor adventurers; a premium and reliable, albeit niche, company; a producer of functional, rather than fashion-oriented, apparel.

Ejemplos de Copy

• •Conquer the cold. Our new Stay X-Warm base layer, engineered with silver-fiber technology, is your second skin against the elements. Tested in extreme conditions, made in Italy for your peak performance. #Silverskin #PerformanceWear #MadeInItaly
• •Become one with your ride. Silverskin's advanced thermoregulating base layers for cyclists are designed for maximum breathability and comfort, kilometer after kilometer. Experience the difference of true Italian engineering.
• •You've pushed your limits with us before. Now, it's time to go further. Explore our latest collection, designed with enhanced DryWeave technology to keep you drier and more focused than ever. Your next personal best awaits.
• •Engineered for intensity, this hyper-light running shirt acts as your personal climate control system. The seamless 3D knit eliminates chafing, while the inherent antibacterial properties of silver keep you fresh. Focus on your stride, not on your gear.
• •Silverskin is more than a name; it's a promise. A promise of a protective layer, a second skin that works as hard as you do. Born from a passion for athletic achievement and Italian craftsmanship, we create advanced technical apparel that empowers you to perform without compromise.