Tono de Marca

Humorous & Witty, Informal & Relatable, Bold & Unapologetic, Playful

Valores de Marca

• •Humor & Entertainment
• •Originality & Uniqueness
• •Self-expression (with an edge)
• •Personalization
• •Accessibility/Affordability

Mejores Prácticas

• •Embrace the Edge: Don't dilute the sarcasm or cheekiness that defines the brand. The "silly" and "filthy" are key.
• •Know Your Audience: Write for those who appreciate irreverent, adult humor. Use language and references they'll connect with.
• •Inject Personality Everywhere: From product names and descriptions to error messages and email sign-offs, ensure the witty voice shines through.
• •Use Humor Strategically: While being funny, ensure the core message about the product (what it is, why buy it) is still clear. Humor should enhance, not obscure.
• •Stay Authentic (to the Brand): Avoid trying to be too corporate or overly sentimental if it doesn't fit. The "silly" in Silly Sentiments is a promise of a particular style of lighthearted, often blunt, fun. Consistency in this unique voice will build stronger brand recognition.

Percepción Social

Positive, Niche Appeal, Gift Destination, Customer Service Variation, Memorable & Fun

Ejemplos de Copy

• •Facebook Ad (New Mug Collection): "Your colleagues still don't get your genius? At least your coffee will. Our new mugs speak the truth so you don't have to. Warning: may cause uncomfortable silences or actual laughter. Shop the snark: [Link]"
• •Instagram Caption (Socks): "Feet have feelings too. Mostly, they feel like kicking idiots. Let your socks do the talking. #SillySentiments #SockItToEm #HonestHumour [Link in bio]"
• •Product Description (Notebook): "Behold! The perfect repository for all those brilliant thoughts, sarcastic observations, and lists of people to avoid. This isn't just a notebook; it's a public service. Or a private one. We don't judge. Mostly."
• •Email Subject Line (Sale): "Yeah, We're Desperate. (For You To Get These Bargains!) 😜"
• •Website Banner (Homepage): "Gifts that say what everyone else is thinking. Probably. Shop our delightfully daft & daringly dubious desirables!"