Tono de Marca

Professional, Reliable, Helpful, Customer-Oriented

Valores de Marca

• •Respect
• •Honesty
• •Teamwork
• •Quality
• •Customer Satisfaction
• •Trustworthiness
• •Expertise
• •Accessibility

Mejores Prácticas

• •Develop a Brand Voice Document: Clearly define Sigasa's tone (Professional, Reliable, Helpful, Customer-Oriented) with specific examples of appropriate language, common phrases, and things to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on Solutions and Customer Benefit: Frame product descriptions and marketing messages around how Sigasa's offerings help customers solve problems or achieve their goals, rather than just listing features.
• •Maintain Clarity and Accessibility: Use straightforward language that is understandable to both professional tradespeople and DIY enthusiasts. If technical terms are necessary, provide brief explanations.
• •Reflect Core Values: Subtly integrate the brand's values of Respect, Honesty, and Teamwork (or customer support) into the copy. For example, 'Honest advice for your building needs.'
• •Ensure Consistency Across All Channels: The tone of voice should be consistent whether it's on the website, social media posts, email newsletters, or in-store signage, reinforcing brand identity.

Percepción Social

Within the business sphere, particularly in the Yucatán region, Sigasa is perceived as an established wholesaler and retailer of hardware and related materials. Their adoption of e-commerce suggests a brand that is evolving with market trends. The emphasis on being a '100% Mexican company' may foster a positive connection with the local customer base.

Ejemplos de Copy

• •Website Headline/Social Media Post: "Your Project, Our Priority. Sigasa offers quality tools, materials, and the expert advice you need to succeed."
• •Instagram Post (Product Focused): "💡 Bright ideas start with reliable electrical supplies! From cables to fixtures, find everything for your installation at Sigasa. Quality and safety, guaranteed. #Sigasa #ElectricalProjects #QualityFirst"
• •Blog Post Introduction: "Tackling a plumbing repair? At Sigasa, we understand that having the right materials is just the start. Our new blog post guides you through [specific task] with easy-to-follow steps and expert tips. Let's build with confidence!"
• •Facebook "About Us" Snippet: "For years, Sigasa has been the trusted 100% Mexican partner for all your hardware, electrical, plumbing, and locksmith needs. We're built on values of honesty, respect, and teamwork, dedicated to ensuring your project's success. Shop online or visit us!"
• •Promotional Email Subject Line: "🛠️ Gear Up & Save: Essential Deals at Sigasa This Week! Email Body Snippet: Hello [Customer Name], At Sigasa, your projects are our passion. This week, discover exclusive offers on our range of [product category] to help you get the job done right, and under budget. Quality materials, friendly service – that’s the Sigasa promise."