Tono de Marca

Motivational, aspirational, empowering, direct, confident, community-oriented

Valores de Marca

• •Discipline and Hard Work
• •Growth from Adversity
• •Quality and Professionalism
• •Community and Solidarity
• •Holistic Strength

Mejores Prácticas

• •Lead with Motivation: Every piece of copy should inspire and empower.
• •Emphasize Community: Use inclusive language to foster belonging.
• •Tell a Story of Transformation: Frame the customer's journey as growth.
• •Be Bold and Direct: Use strong, concise, and confident language.
• •Maintain Authenticity: Be aspirational but grounded and relatable.

Percepción Social

Multifaceted: Projects a strong, positive, and motivational image through curated social media and athlete sponsorships. However, faces challenges with credibility due to a lack of widespread customer reviews and a low trust rating from scam analysis sites, indicating a nascent and fragile public reputation.

Ejemplos de Copy

• •Your Toughest Critic is You. Your Strongest Ally is You. Every rep, every drop of sweat, every early morning—it's a conversation with yourself. Our gear is designed to make sure it's a powerful one. #BeASickAthlete
• •Excuses Don't Build Empires. The only thing that stands between you and your potential is the story you tell yourself. Rewrite it. #NoExcuses
• •Forged in Failure. Built for Success. We believe true strength isn't about never falling; it's about how you rise. Our apparel is for the relentless, the resilient, the ones who get back up. #TogetherWeGrow
• •More Than a Brand. A Mindset. Being a SICKATHLETE is a commitment to being 1% better every day. It's in how you train, how you live, and how you inspire others. Join the movement.
• •The Extra Mile is Never Crowded. While others are quitting, you're just getting started. Push your limits with apparel that works as hard as you do. #SickAthlete