Tono de Marca

Aspirational, innovative, educational, reassuring, clean, modern, and empowering in promotional materials. Formal and apologetic in customer-facing updates regarding delays.

Valores de Marca

• •Health and Wellness
• •Sustainability and Eco-Consciousness
• •Innovation and Accessibility
• •Education

Mejores Prácticas

• •Acknowledge and Address the Past: Directly and transparently address shipping delays and customer service issues with a sincere, apologetic tone, focusing on implemented solutions to rebuild trust.
• •Lean into Education and Transparency: Create rich content (blogs, videos) about mushroom growing, Shrooly's technology, and mushroom benefits to reinforce the brand's educational value and establish expertise.
• •Showcase Authentic User-Generated Content: Actively encourage and feature real customer success stories and photos in marketing to provide social proof and counter negative feedback.
• •Maintain a Consistent Visual Identity: Ensure all brand assets, from website to packaging, adhere to a clean, modern, and nature-inspired aesthetic to reinforce innovation and quality.
• •Segment and Tailor Communication: Differentiate messaging for prospective new customers (focus on benefits and product 'magic') versus existing backers (prioritize clear, factual updates on shipping and improvements).

Percepción Social

Sharply divided between enthusiastic innovators captivated by the product's concept, frustrated customers due to significant delays and communication issues, and skeptical hobbyists who view it as an over-engineered and overpriced solution.

Ejemplos de Copy

• •Unlock Nature's Pharmacy. On Your Countertop. The incredible wellness benefits of Reishi and Lion's Mane are no longer a world away. With Shrooly, you can harness the power of functional mushrooms, freshly harvested from your own kitchen. Elevate your health, one button push at a time.
• •Tired of "Fresh" Mushrooms Wrapped in Plastic? Experience true freshness. The kind you harvest yourself, moments before cooking. Shrooly lets you grow rare, delicious mushrooms like Pink Oyster and Pioppino with zero effort. Taste the difference that zero food miles make.
• •The Smartest Way to Grow. Our automated growing device, powered by the Shrooly app, creates the perfect ecosystem for your mushrooms to thrive. It controls humidity, light, and air flow so you don't have to. Welcome to the future of home-grown food.
• •Give the Gift of Curiosity. From a tiny spore to a full harvest in just 7 days. Shrooly is more than a device; it's a front-row seat to the wonders of nature. Perfect for the foodie, the wellness enthusiast, or the curious mind in your life.
• •Your Culinary Adventure Awaits. Why settle for the usual? Grow mushrooms you can't find in any store and transform your meals from ordinary to extraordinary. With over a dozen species to choose from, your next flavor discovery is just a week away.