Tono de Marca

Witty, ironic, deadpan, minimalist, self-aware, satirical, direct, slightly awkward.

Valores de Marca

• •Artistic Authenticity
• •Accessibility & Democratization
• •Humor & Absurdity
• •Simplicity
• •Kindness and Quality

Mejores Prácticas

• •Embrace Understatement: Use simple, direct, and slightly awkward language. Avoid superlatives and marketing clichés.
• •Let the Art Speak: Keep copy minimal. The text should act as a brief, deadpan caption, not a sales pitch.
• •Channel the Artist's Voice: Write as if you are David Shrigley, extending his witty, satirical, and questioning style.
• •Juxtapose the Mundane with the Profound: Pair simple product functions with existential or absurd observations.
• •Be Confidently Unpolished: Use short, declarative sentences and a conversational tone that reflects the brand's authentic, unpretentious feel.

Percepción Social

Authentic, artist-led, cool, niche, culturally relevant, comically irreverent, providing accessible connection to contemporary art.

Ejemplos de Copy

• •Your coffee is probably disappointing. Your mug doesn't have to be.
• •A bag for carrying things. And for showing people you have a sense of humor. A very specific one.
• •We put another thought on paper. Now you can put it on your wall. It will make the room more interesting. Or it will just be a poster.
• •More stuff. You don't need it.
• •A thumbs-up for your desk. To celebrate everything. Or nothing. It remains unclear.