Tono de Marca

Whimsical, Playful, Friendly, Approachable, Positive, Uplifting, Creative, and Artistic

Valores de Marca

• •Creativity & Originality
• •Positivity & Joy
• •Cuteness & Whimsy
• •Relatability
• •Passion

Mejores Prácticas

• •Create a Brand Voice Guide: Document the key elements of your brand's tone (e.g., whimsical, friendly, positive), including 'do's and don'ts' for language, specific words to use or avoid, and examples. Share this with anyone creating content.
• •Embrace Positivity: Ensure that messaging, even when addressing issues, maintains an underlying positive and helpful tone. Focus on solutions and the joy your products bring.
• •Use Relatable and Inclusive Language: Speak to your audience in a way that feels personal and inviting. Avoid jargon or overly formal language. Think 'chatting with a friend.'
• •Let the Artist's Personality Shine (Authenticity): Since it's an artist-driven brand, infuse Vica's passion and personality into the copy. Storytelling about inspiration or the creative process can enhance this.
• •Be Consistent Across All Platforms: Whether it's a product description, an Instagram caption, or a customer service email, the tone should feel consistently 'Shop Vanilla Bean.' Regularly review content across channels to ensure alignment.

Percepción Social

Charming and Unique, High Quality (for its niche), Artist-Centric, A source of 'feel-good' products, Visually Appealing

Ejemplos de Copy

• •Instagram Post (New Sticker Collection): "Say hello to our newest gang of adorable critters! ✨ These little guys are printed on super durable vinyl and are ready to bring a pop of color and a whole lotta smiles to your laptops, water bottles, or wherever you need a sprinkle of cute. Which one is your instant favorite? Let us know below! #ShopVanillaBean #CuteStickers #StationeryLove #WhimsicalArt #SupportSmallArtists"
• •Facebook Ad (Art Prints): "Tired of blank walls? Brighten up your space with a dose of pure joy from Shop Vanilla Bean! Transform your room into a happy haven with Vica's whimsical art prints – designed to make you smile, every single day. Click to explore the collection and find your new happy piece! #ArtForYourHome #PositiveVibes #ShopSmall #IllustratedJoy #VanillaBeanArt"
• •Product Description (Greeting Card): "Send a little sunshine with our 'Beary Happy Birthday' card! Illustrated with love by Vica, this card features a super cute bear ready to party. Printed on lovely, thick cardstock, it's blank inside for your own sweet message. Perfect for making someone's day extra special! Spreading smiles, one card at a time. #GreetingCards #HappyMail #CuteIllustrations #ShopVanillaBean #BirthdayCard"
• •Website Banner (Homepage): "Welcome to Shop Vanilla Bean! Your happy place for cute, colourful, and relatable art & stationery designed by Vica to spread a little positivity. Come on in and explore the whimsy!"
• •Email Newsletter Snippet (Promoting a Sale): "Psst! A little birdie told us you deserve a treat! For a limited time, get 15% off all our mood-boosting art prints and adorable stationery. It's the perfect chance to snag that piece you've been eyeing or stock up on happy mail essentials. Let's make the world a cuter place, together! Use code CUTE15 at checkout. #StationeryAddict #ArtSale #PositiveArt #ShopVanillaBean #TreatYourself"