Tono de Marca

Empowering & Inspiring, Inclusive & Welcoming, Passionate & Enthusiastic, Community-Focused & Supportive, Unpretentious & Authentic, Trailblazing & Bold

Valores de Marca

• •Equity & Equality
• •Empowerment
• •Inclusivity & Belonging
• •Community
• •Support for Women-Owned Businesses
• •Quality & Passion
• •Visibility

Mejores Prácticas

• •Always Lead with Empowerment and Celebration: Frame all messaging around the positive impact of supporting women's sports and the achievements of female athletes. Avoid a tone of complaint; instead, focus on the proactive and positive solution The Sports Bra offers.
• •Emphasize Inclusivity in Language and Imagery: Use gender-neutral language where appropriate (while still clearly celebrating women), and ensure visuals reflect the diverse community the brand serves and welcomes. Highlight that it's a bar *for* women's sports, welcoming all fans.
• •Keep it Authentic and Passionate: Let the genuine love for women's sports and the community shine through. Share real stories, highlight the "why" behind the brand, and maintain the unpretentious, welcoming vibe.
• •Foster Community Engagement: Use calls to action that invite dialogue, sharing, and participation. Ask questions, encourage fans to share their favorite moments or athletes, and promote community events. Make the audience feel like they are part of The Sports Bra family.
• •Be Bold and Unapologetic (with a wink): Embrace the unique and groundbreaking nature of the brand. Don't shy away from the cleverness of the name or the directness of the mission. Maintain a confident, slightly rebellious spirit that challenges the status quo of sports bars. The tagline "We Support Women" is a great example of this.

Percepción Social

Pioneering & Revolutionary, Much-Needed & Celebrated, More Than Just a Bar, Authentic & Mission-Driven, A Safe & Inclusive Haven, Transformative

Ejemplos de Copy

• •Headline: "The Sports Bra: Where Women's Sports Always Get the Spotlight. Pull Up a Chair." *Body:* "Tired of asking them to change the channel? We get it. At The Sports Bra, the game is always on – and it’s always women’s sports. Come for the groundbreaking plays, stay for the killer food and community. We’re not just a bar; we’re a movement. #WeSupportWomensSports"
• •Social Media Post (Image: Diverse group cheering at the bar): "This is what fandom looks like. This is what community feels like. This is The Sports Bra. Every game, every cheer, every moment dedicated to the incredible women in sports. Join us. #WomensSports #CommunityHub #TheFutureIsFemaleAthletes"
• •Merchandise Ad (e.g., for a t-shirt with "Change the Channel" slogan): "Wear the change. Our new 'Change the Channel' tee isn't just merch, it's a statement. Support The Sports Bra and the movement to give women's sports the visibility they deserve. Shop now at shop.thesportsbrabrand.com and show your support! #SupportHerSport #GameChangerGear"
• •Website "About Us" Snippet: "We built The Sports Bra because we believe in a world where women's sports don't just get a sliver of the screen, but the whole damn thing. We’re more than just a place to watch the game; we’re a home for fans, a supporter of women-owned businesses, and a proud part of the Portland community. Delicious food, great drinks, and 100% women’s sports. Always."
• •Event Promotion (e.g., for a local women's team viewing party): "They bring the skill, we bring the spirit! Rally for [Local Team Name] with us this Saturday at The Sports Bra! Every seat is the best seat in the house when we’re cheering on our hometown heroes. Great food, an unbeatable atmosphere, and a community that champions women. Let’s get loud! #PDXSports #WomensHoops #[TeamHashtag]"