Tono de Marca

Bold, raw, and aspirational. Unapologetically confident, with a touch of edginess balanced with an inspiring and resilient narrative. Professional in its expertise but relatable and informal in its storytelling.

Valores de Marca

• •Authenticity and Self-Expression
• •Resilience and Empowerment
• •Quality and Expertise
• •Community and Family

Mejores Prácticas

• •Lead with the Story: Always connect the brand back to Morgan's journey of rebellion and resilience. Use storytelling in "About" pages, social media captions, and email marketing to reinforce the brand's authentic, anti-corporate roots.
• •Use Bold and Confident Language: Employ strong, declarative statements. Words like "unapologetic," "obsessed," "thick AF," and "mind-blowing" align with the established edgy-yet-professional tone. Avoid passive or generic corporate-speak.
• •Embrace the "Tough but Supportive" Persona: Combine edgy language with empowering and encouraging messages. Position the brand as a "mommy" figure in the industry—one who is tough, knowledgeable, and deeply supportive of her community's success.
• •Highlight Community and Family: Regularly feature collaborations (like the one with Millie), employee spotlights, and testimonials from trainees. This reinforces the value of building a supportive, family-like ecosystem around the brand.
• •Be Raw and Transparent: Don't shy away from mentioning the struggles. Talking openly about overcoming hardship makes the brand more relatable and its success more inspiring. This authenticity is a key differentiator and should be woven into the brand narrative consistently.

Percepción Social

The brand is perceived as a successful, authentic, locally-grown business rooted in a compelling founder story. Morgan Leota is viewed as an inspirational and empowering figure, particularly within the beauty industry, with a strong positive reputation for quality and entrepreneurial spirit.

Ejemplos de Copy

• •They told you to play it safe. We told you to play by your own rules. Introducing the 'Unapologetic' lash collection. Designed for artists who aren’t afraid to be bold. Because conformity is boring. #MORGthestudio
• •MORG isn't just a brand; it's a testament. It was born from getting fired, losing it all, and rebuilding from rock bottom. We know what it's like to fight for a dream. That's why every product we create is perfected with relentless passion, for the artists who refuse to give up.
• •Remember that 9-to-5 job you dread? I do. I traded my 1-inch heels and copy machine for a tattoo gun and a vision. Now I run a 7-figure business with my family. Ready to build your own empire? Our training courses are your first step. Let's do this.
• •Hold on tight. Our 'Ride or Die' adhesive is for the pros who demand perfection and refuse to settle. We spent years formulating this glue—through a pandemic and against all odds—to give you the insane retention your clients deserve and the speed your art demands.
• •Feel like just a number? At MORG the studio, you're family. We built this salon in the heart of Farmington to be a place where you can be unapologetically you. Book a set of dream lashes and walk out feeling empowered. We’ve got you.