Tono de Marca

Proud, Celebratory, Community-Focused, Inclusive, Educational, Professional, Respectful

Valores de Marca

• •Cultural Preservation and Promotion
• •Community Empowerment
• •Authenticity and Heritage
• •Unity and Collaboration
• •Education

Mejores Prácticas

• •Lead with Pride: Every piece of copy should reflect a deep sense of pride in Métis identity, history, and culture. Use empowering and positive language.
• •Center the Community: Always connect products back to the larger community. Mention how purchases support artisans, cultural programs, or the broader mission of the Métis Nation.
• •Educate and Inform: Use opportunities (especially on social media) to share small tidbits of history, language, or cultural significance related to the products. This adds value beyond the item itself.
• •Maintain Authenticity: Ensure that the language used is respectful and accurate. When featuring artisans, tell their specific stories in their own words whenever possible.
• •Use Consistent Keywords: Incorporate terms like "Métis Pride," "Community," "Artisan-Made," "Heritage," and "Support Métis" consistently across all platforms to reinforce brand identity and improve SEO.

Percepción Social

Shop Métis is perceived as an authentic and official voice for the Métis Nation of Alberta's commercial and cultural endeavors. It is seen not just as a store, but as a community hub and a symbol of Métis pride. Customers and the wider community view it as a reliable source for genuine Métis products and information. The brand is perceived as playing an active role in the cultural resurgence and identity affirmation of the Métis people.

Ejemplos de Copy

• •Wear your story. Each stitch tells a tale of resilience, artistry, and pride. Our new collection of handcrafted beadwork is more than just an accessory; it's a piece of our history, beautifully made for our future. Tap to shop and support Métis artisans.
• •Wrap yourself in community. Our classic hoodies are back in stock, perfect for sharing our Métis pride across generations. Every purchase supports the programs and services of the Métis Nation of Alberta. Shop with purpose. #ShopMetis #MetisPride
• •Turn the pages of your past. This essential volume offers a comprehensive and engaging look into the rich history of the Métis people. Authored by leading Métis historians, it's a must-have for every family library, classroom, and anyone seeking to understand the story of our Nation. Add this powerful narrative to your collection and keep our stories alive.
• •Inside: New Artisan Spotlights, Cultural Stories & A Gift For You
• •Shop Métis is more than a marketplace. We are a gathering place —a celebration of our vibrant culture, a platform for our talented artisans, and a proud symbol of the Métis Nation of Alberta. Every item in our store carries the spirit of our people and contributes to the strength and prosperity of our community.