Tono de Marca

Friendly and Approachable, Passionate and Enthusiastic, Community-Oriented, Playful and Fun, Authentic and Genuine

Valores de Marca

• •Quality and Curation
• •Customer Service
• •Inclusivity
• •Community Support
• •Passion for Retro/Vintage Culture
• •Small Business Ethics
• •Promoting Racial Justice

Mejores Prácticas

• •Embrace the "Retro Enthusiast" Persona: Write as if you're a fellow fan of the era – knowledgeable, excited, and eager to share the joy of vintage styles. Use era-appropriate slang sparingly and authentically where it fits.
• •Keep it Personal and Friendly: Use "we" and "you" to create a direct connection. Share anecdotes or behind-the-scenes glimpses (like Julie Ann hand-picking items) to reinforce the "real people" aspect.
• •Inject Playfulness and (Cat-Related) Puns: Don't be afraid to use lighthearted language and clever wordplay related to cats or retro themes where appropriate (e.g., "purrfect fit," "cool cats").
• •Highlight Values Consistently: Weave in mentions of quality, unique selection, community support, and inclusivity naturally within product descriptions, blog posts, and social media captions.
• •Be Genuinely Helpful and Informative: Provide detailed sizing information, style tips, and clear communication about products and services. This reflects the "old-school service" value.

Percepción Social

Positive, Specialized Niche Appeal, Trustworthy, Community Hub, Supportive of Good Causes

Ejemplos de Copy

• •Social Media Post - New Arrival: Hey all you cool cats and kittens! 🐾 Get ready to twirl back in time with our latest drop of darling dresses! Freshly picked and perfect for adding a splash of vintage glam to your spring. Swing by the site – these beauties won't stick around for long! #CatsLikeUs #RetroStyle #PinupFashion #VintageVibes #NewArrivals
• •Product Description Snippet - Dress: Channel your inner screen siren with the 'Hollywood Honey' wiggle dress! Crafted from a comfy stretch cotton that hugs your curves in all the right places, this frock is all about that old-school glamour with a modern fit. Julie Ann hand-picked this gem for its show-stopping style and quality – we just know you're gonna feel like a star! ✨ (P.S. We measure every piece, so check our size guide to find your purrfect fit!)
• •Email Newsletter Subject Line: 🐾 Whisker Wednesday News + Fresh Retro Finds Inside! 🐾
• •About Us Page Snippet: More than just a store, Cats Like Us is a passion project run by real folks who live and breathe retro. We believe in good old-fashioned service, fabulous frocks (and duds for dapper dudes!), and spreading a little joy, one vintage-inspired piece at a time. We're proud to support our community and animal pals too! Thanks for being part of our journey. ❤️
• •Instagram Story - Customer Feature: Wowza! 😍 Look at @[CustomerUsername] absolutely rockin' our 'Atomic Swing Skirt'! Thanks so much for sharing your fabulous style with #catslikeus! You look like a dream! Want to be featured? Tag us in your Cats Like Us gear!