Tono de Marca

Energetic, Encouraging, Accessible, Fun, and Motivational

Valores de Marca

• •Accessibility of Skateboarding: Making it easy for anyone, anywhere, to learn how to skateboard. This is a core tenet, exemplified by "Skateboarding Made Simple."
• •Community Building: Fostering a global community of skateboarders, often referred to as the "Braille Army."
• •Inspiration and Motivation: Encouraging persistence and progression in skateboarding.
• •Fun and Creativity: Showcasing the enjoyable and inventive aspects of skateboarding, often through unique video concepts.
• •Growth of the Sport: A clear ambition to expand the popularity and reach of skateboarding worldwide.

Mejores Prácticas

• •Speak the Skater's Language (Accessibly): Use common skate terms but always explain them or use them in a context that beginners can understand. Keep the vibe enthusiastic and genuine.
• •Focus on Empowerment and Achievement: Frame content around the skater's journey and potential. Highlight the satisfaction of learning and progressing. Use uplifting and motivational words.
• •Maintain an Inclusive and Welcoming Voice: Continuously reiterate that skateboarding is for everyone, regardless of age, background, or skill level. Foster a sense of belonging.
• •Prioritize Clarity and Simplicity: Especially in instructional or product-benefit copy. If the core product is "Skateboarding Made Simple," the communication should reflect that ease.
• •Be Visually Energetic and Action-Packed: Ensure that visual content (if applicable to the copy's placement) complements the energetic tone with dynamic shots of skateboarding, learning, and fun.

Percepción Social

The social perception of Braille Skateboarding is currently complex and somewhat polarized. Positive: Many individuals, especially those who learned to skate or were introduced to the sport through their content, hold a positive view of the brand's educational contributions and its past role in making skateboarding less intimidating. Their products are generally seen as a good entry point for beginners. Negative/Critical: A growing segment of the online community, including former fans and skateboarding commentators, views the brand critically due to the aforementioned controversies. Concerns about Aaron Kyro's leadership, the brand's association with Scientology, treatment of employees, and a perceived drop in content authenticity have damaged its reputation among this group. There's a sentiment that the brand has strayed from its roots. Overall, it's a brand that achieved significant influence and goodwill, which has been partially eroded by internal issues and public scrutiny.

Ejemplos de Copy

• •Headline: Your Board Awaits. Your Adventure Starts Now. Body: Stop dreaming, start doing. Braille Skateboarding makes your first push, ollie, and kickflip totally achievable. Gear up and join the movement! #BrailleArmy #PushSkateboarding
• •Headline: Fall Down. Get Up. Land It. Repeat. Body: Skateboarding is a journey, and we're here for every step. With our beginner-friendly boards and easy-to-follow tutorials, you'll be shredding in no time. What trick are you learning next?
• •Headline: Unlock Your Inner Skater. We’ve Got the Key. Body: From that first wobbly ride to confidently cruising the park, Braille Skateboarding provides the quality gear and expert guidance you need. It’s Skateboarding Made Simple.
• •Headline: Not Just a Skateboard. It’s Your New Freedom. Body: Feel the wind, master the trick, own the pavement. Our completes are built for progression and pure fun. Discover the joy of skateboarding with Braille.
• •Headline: Join Millions. Learn with the Best. Ride with Braille. Body: We’ve taught the world to skate, and you’re next! Grab your Braille setup today and become part of a global community passionate about pushing limits.