Tono de Marca

Elegant, Sophisticated, Passionate, Heritage-Focused, Confident, Quality-Assured, Modern, Trend-Aware, Customer-Centric, Approachable

Valores de Marca

• •Craftsmanship & Quality
• •Heritage & Authenticity
• •Ethical Production
• •Timeless Elegance & Style
• •Customer Satisfaction & Comfort

Mejores Prácticas

• •Emphasize Heritage and Craftsmanship: Consistently weave the story of Italian roots, generational expertise, and the handcrafted nature of the products into all communications. Use terms like "artisanal," "handcrafted," "Italian-made," and "legacy."
• •Use Elegant and Evocative Language: Opt for sophisticated vocabulary that reflects luxury and quality. Words like "exquisite," "superior," "uncompromising," "fine artistry," and "timeless" reinforce the brand's positioning.
• •Highlight Quality and Materials: Continuously refer to the "finest Italian leather," "premium materials," and ethical sourcing. Mentioning LWG certification can appeal to conscious consumers.
• •Maintain a Confident yet Approachable Voice: Project assurance in the quality and design of the products, but also connect with customers by addressing comfort, style versatility, and the emotional connection to well-made items.
• •Ensure Visual and Textual Consistency: Across the website, social media, and advertisements, ensure that the imagery and the language used are aligned, both reflecting the sophisticated and heritage-rich identity of A. Soliani.

Percepción Social

Luxury & High Quality, Comfortable & Stylish, Good Value for Designer-Quality Materials, Mixed Durability Feedback, Growing Brand Awareness

Ejemplos de Copy

• •Headline: A. Soliani: Generations of Italian Artistry, Woven into Every Stitch. Body: Experience the enduring allure of true Italian craftsmanship. Our family's legacy in Milanese leather inspires every shoe and handbag we create, offering you not just an accessory, but a piece of heritage. Discover luxury that's seen and felt.
• •Product Description (for a new loafer): Introducing the Emilia Loafer – where timeless design meets modern sophistication. Handcrafted in Italy from the finest, ethically sourced leather from our family's tanneries, the Emilia offers unparalleled comfort and enduring style. Elevate your every step with A. Soliani.
• •Social Media Post (Image: Close-up of shoe detail): The soul of A. Soliani lies in the details. Each curve, each stitch, speaks of generations of passion for leather and an uncompromising commitment to quality. Feel the difference of authentic Italian artistry. #ASoliani #MadeInItaly #LuxuryLeather #Craftsmanship
• •Email Subject: Step into a Legacy of Italian Elegance | The A. Soliani Collection Email Body Snippet: From the historic tanneries of Milan to the heart of New York City, A. Soliani brings you more than just shoes – we bring you a tradition of excellence. Our latest collection embodies the superior quality and timeless style that define our heritage.
• •Brand Tagline Option: A. Soliani: Italian Leather. Timeless Soul.