Tono de Marca

authentic, approachable, community-focused, casual, inclusive, relatable, aspirational

Valores de Marca

• •Community
• •Authenticity
• •Passion for Poker
• •Positivity and rungood

Mejores Prácticas

• •Stay Authentic: The brand's strength is its connection to Andrew Neeme. All copy should reflect his genuine voice and passion for poker. Avoid overly corporate or salesy language.
• •Foster Community: Use inclusive language like 'we,' 'us,' and 'our community.' Encourage interaction by asking questions and featuring user-generated content (with permission). This reinforces the brand's community-centric value.
• •Speak the Language of Poker: Incorporate poker terminology naturally into the copy where appropriate. This shows that the brand understands its target audience. Terms like 'grind,' 'all-in,' 'felt,' and 'river' can be used to create a connection with poker players.
• •Emphasize the Lifestyle, Not Just the Product: The apparel is a representation of the poker lifestyle. The copy should sell the experience, the community, and the aspiration of being a successful player, not just the fabric and stitching of the clothes.
• •Maintain a Positive and Aspirational Outlook: The 'favorable' concept is central to the brand. The copy should maintain a positive and encouraging tone, celebrating wins (both big and small) and the shared passion for the game.

Percepción Social

The brand is perceived positively due to its association with respected and likable figure Andrew Neeme. It's seen as a means for fans to support Neeme and connect with his community, functioning primarily as merchandise for his personal brand.

Ejemplos de Copy

• •Whether you're grinding at the poker table or just navigating the everyday, our new 'All-In' Hoodie has you covered. Made from a premium cotton blend for maximum comfort during those long sessions. It’s more than just a hoodie; it’s a statement. Ready to go all-in on your goals? #FavorableApparel
• •That feeling when the river card is favorable. 😉 What was your most 'favorable' moment this week? Share it with us below! #FavorableMoments #PokerLife #Community
• •New Drop: The 'Meet-Up Game' Collection is Here! Inspired by the community that started it all, our new MUGs collection is now live. These limited-edition tees and hats are designed for the players who make this community what it is. Grab yours and wear it to the next game! Thanks for being on this journey with us.
• •Just dropped a new vlog from my latest trip! As always, your support is incredible. For those asking, the 'Vlogfather' hat I'm wearing is back in stock for a limited time. Link in bio to watch the vlog and grab some gear. #PokerVlog #TeamFavorable
• •From the Felt to the Street. Favorable Apparel is more than just clothing. It's a nod to the poker community and the pursuit of 'rungood' in every aspect of life. Created by poker pro @AndrewNeeme, each piece is designed for comfort, style, and a little bit of luck. Shop the collection now.