Tono de Marca

Caring, Authoritative, and Supportive

Valores de Marca

• •Pet Safety First
• •Empathy and Understanding
• •Quality and Innovation
• •Community

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use phrases that acknowledge the pet owner's concerns and emotions, such as "We know the worry," or "For your peace of mind."
• •Reinforce Authority with Facts: Consistently mention key credibility points like "Patented," "Veterinarian-Approved," and "Made in the USA" in product descriptions, ads, and 'About Us' content to build trust.
• •Use the 'Supportive Guide' Voice: Position the brand not just as a seller, but as a knowledgeable friend. Frame content as helpful advice or a shared solution. The call to action "Ask us anything" on the contact page is a perfect example of this.
• •Tell the SHON Story: The origin story is the brand's heart. Weave elements of it into different types of content to create an authentic emotional connection and explain the "why" behind the products.
• •Maintain a Consistent Call to Action (CTA): End most communications with the brand's powerful and memorable tagline, "Keep Them Safe!" It is simple, directly tied to the core value, and reinforces the brand's purpose in the customer's mind.

Percepción Social

Highly Trusted, Problem-Solver, and providing Exceptional Customer Service

Ejemplos de Copy

• •A walk in the park should be a joy, not a source of stress. Our veterinarian-approved 'IN TRAINING' vests give your pup the space they need to learn, and you the peace of mind you deserve. Patented design for clear communication and safer strolls. #KeepThemSafe #DogTraining #SHONGear
• •She can't hear the approaching jogger, but the world can see she needs extra care. Our high-visibility 'DEAF DOG' SHONVest was designed by fellow special needs pet owners to speak for them when they can't. Lightweight, durable, and crafted in the USA, it is more than a vest it is a layer of safety built from love and experience.
• •Your worry is our mission. Patented safety vests for the pets we love.
• •A less stressful walk is possible, [Customer Name].
• •See the world through their eyes. A simple 'DO NOT PET' message can make all the difference for an anxious or reactive dog. As seasoned owners of special needs pets, we designed our vests to give them a voice. Swipe to see how we help you keep them safe.