Tono de Marca

Elegant & Sophisticated, Calm & Serene, Aspirational & Inspiring, Mindful & Conscious, Approachable & Helpful

Valores de Marca

• •Minimalism & Simplicity
• •Quality & Craftsmanship
• •Well-being & Mindfulness
• •Sustainability
• •Elegance & Timelessness
• •Customer Experience

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., calm, elegant, mindful, inspiring, clear) and provide "do's and don'ts" for language use. This ensures everyone writing for the brand is aligned.
• •Use a Core Vocabulary List: Identify keywords and phrases that embody your brand values and product essence (e.g., "serenity," "mindful," "elevate," "curated," "sustainable," "timeless," "minimalist," "sanctuary," "well-being"). Integrate these naturally into your copy.
• •Focus on "Show, Don't Just Tell": Instead of saying "our products are high quality," describe the craftsmanship, the materials, or the sensory experience they offer, allowing the customer to infer the quality and value. For example, "Hand-poured in our West London studio using sustainably sourced coconut & colza wax and 100% pure essential oils."
• •Emphasize Benefits Alongside Features: While detailing product features (e.g., "refillable candle," "QR code meditation"), always connect them to the customer's benefit (e.g., "reducing waste while enjoying your favorite scent," "effortlessly access a moment of calm").
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual branding. SHOMÖON’s clean, minimalist visuals are well-complemented by calm, elegant, and concise text. Avoid overly casual slang or jarring language that would conflict with the sophisticated aesthetic.

Percepción Social

High-Quality Products, Innovative & Unique, Sustainable & Eco-Friendly, Excellent Service, Trustworthy. The brand is perceived as a "hidden gem" by some customers.

Ejemplos de Copy

• •Instagram Post (Image: Beautifully lit SHOMÖON candle in a serene setting): Invite tranquility into your evenings. Our Calm Meditation Candle, with soothing notes of mandarin and chamomile, is more than a scent – it's a ritual. Paired with a guided meditation to help you find your center. Discover mindful moments. ✨ #Shomoon #MinimalistHome #MeditationCandle #EveningRitual #SustainableLiving
• •Website Product Description (for a minimalist vase): Elegance in simplicity. Our [Product Name] vase, crafted from [Material], embodies timeless design. Its clean lines and understated form provide the perfect canvas for your favorite blooms or stand alone as a sculptural accent. Curate your calm, elevate your space. #HomeDecor #MinimalistDesign #QualityCraftsmanship #TimelessAesthetics
• •Email Subject Line (for a new collection launch): Introducing the Aura Collection: Where Serenity Meets Design | SHOMÖON Email Body Snippet: Dear [Customer Name], At SHOMÖON, we believe your home should be a sanctuary. We're delighted to unveil our new Aura Collection – thoughtfully curated pieces designed to infuse your space with peace and minimalist elegance. Discover items that don't just decorate, but resonate. Sustainably crafted, timelessly beautiful.
• •Facebook Ad (Carousel showcasing various homeware): Transform your house into a haven. ✨ SHOMÖON offers curated, modern minimalist homeware designed for contemporary living. From serene meditation candles to elegant decor, find pieces that speak to your soul and elevate your everyday. Shop quality, embrace simplicity. Enjoy 10% off your first order. #ShomoonLiving #ModernMinimalist #HomeSanctuary #ConsciousLiving
• •Pinterest Pin Description (Image: A flat lay of SHOMÖON tealights and a book): Create your pocket of peace. Our Energise Scented Tealights, infused with invigorating essential oils, are perfect for your meditation nook or a mindful pause in your day. Sustainably made, beautifully fragrant. Tap to bring mindful moments home. #Shomoon #MinimalistDecor #SustainableHome #MindfulLiving #HomeInspo #Tealights