Tono de Marca

irreverent, direct, confident, and minimalist

Valores de Marca

• •Inclusivity and Androgyny
• •Anti-Fast Fashion
• •Sustainability
• •Quality and Craftsmanship
• •Authenticity

Mejores Prácticas

• •Stay True to the Irreverent Voice: Always use a direct, confident, and slightly provocative tone. Avoid corporate jargon and overly polished language. The brand name itself sets the precedent.
• •Emphasize Core Values in Messaging: Consistently weave in the principles of inclusivity (unisex, all genders), anti-fast fashion (small batch, quality), and sustainability in product descriptions, social media captions, and 'About Us' pages.
• •Keep it Minimalist and Punchy: Just like the designs, the copy should be clean and impactful. Use short sentences and bold statements. Let the product and the brand's confidence do most of the talking.
• •Speak Directly to the Target Audience: Write as if you are talking to a friend who shares your values and sense of style. Use "you" and "we" to create a sense of community and direct connection. Acknowledge that the brand isn't for everyone to reinforce its exclusivity and appeal to its niche.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy matches the minimalist, high-quality aesthetic of the photography and website design. A consistent brand identity across all touchpoints builds trust and makes the brand more memorable.

Percepción Social

bold, high-quality, and ethically conscious

Ejemplos de Copy

• •Instagram Post (Showcasing a new cape): "Forget what you know about silhouettes. Our new Suki linen cape isn’t made to fit in. It’s made to stand out. Unisex, versatile, and not sorry about it. Wear it open, wear it closed, take the sleeves off. We don’t make the rules. You do. #ShitsNotTailored #UnisexFashion #QualityOverQuantity"
• •Website Product Description (For a structured top): "Engineered for impact. This isn't just a top; it's a statement. Made in a small batch because we care more about quality than quantity. The structured design and clean lines work for him, for her, for them. It’s not tailored to a gender; it’s tailored to an attitude. Limited run. Don't miss out."
• •Facebook Ad (Targeting users interested in sustainable fashion): "Fast fashion is a mess. We’re the cleanup crew. Shits Not Tailored creates timeless, unisex pieces in small batches to reduce waste and maximize quality. Invest in clothes that last and look good on anyone. Shop the collection."
• •Email Newsletter Subject Line: "Your wardrobe is boring. Let's fix that." Body: "Tired of the same old trends? So are we. At Shits Not Tailored, we create clothes that break the mold. Gender-neutral designs, superior craftsmanship, and a commitment to not being just another brand. See what’s new. You won’t be disappointed."
• •Promotional Tweet/X Post: "They told us to follow the trends. We didn’t listen. Shits Not Tailored: Androgynous apparel for individuals who dress for themselves. #AntiTrend #GenderNeutral"