Tono de Marca

Approachable and Familial, Professional and Competent, Reassuring and Problem-Oriented

Valores de Marca

• •Security and Safety
• •Privacy
• •Customer Service and Trust
• •Community and Family

Mejores Prácticas

• •Lead with the "Why": Always start from the core problem you solve: the frustration and vulnerability of package theft. This empathetic approach is central to the brand.
• •Balance "Family" and "Expertise": In all communications, blend the warm, familial tone with reminders of professional competence. For example, pair a friendly anecdote with a mention of logistics expertise.
• •Use "You" and "We": Write copy that speaks directly to the customer ("Your packages are safe") from the company ("We've got you covered"). This conversational style reinforces the personal relationship.
• •Tell Micro-Stories: Continue using small, relatable narratives like the "Picture this..." scenario from the website. This makes the brand's purpose more tangible and memorable than just listing features.
• •Empower the Customer: Frame the service not just as a defense, but as a way for the customer to take back control, protect their privacy, and simplify their lives. Use empowering and reassuring language like "safe harbor," "ally," and "peace of mind."

Percepción Social

Positive Association with Service, Trust in Family-Run Businesses, Focus on a Tangible Problem, Limited Online Footprint

Ejemplos de Copy

• •That 'my package is safe and sound' feeling. ✨ Say goodbye to porch pirates and hello to peace of mind. We're not just a mailbox; we're your package's second home. #ShipsterCompany #PackageProtection #SafeAndSound
• •From our family to yours, we've got your deliveries covered. With Jaz's logistics expertise and Maria's 30+ years in customer care, Shipster Company offers more than a PO Box—we offer security, privacy, and a friendly face. Get your secure mailbox today and never worry about a stolen package again.
• •Secure Your Deliveries. Simplify Your Life. Your personal mailbox for safe package receiving and shipping. Run by people who care.
• •Hi [Customer Name], Jaz and Maria here! We just wanted to say thank you for trusting Shipster Company. As a family business, every package we protect feels like we're helping a neighbor. P.S. Roma, our Maine Coon head of security, says hi! 🐾
• •Don't let porch pirates ruin your day. Shipster Company, your neighborhood family-run pack & ship solution, is here to keep your online orders safe. We offer secure mailbox rentals and shipping services with a personal touch. Come meet the family and see how we can help!