Tono de Marca

Value-Driven & Promotional, Accessible & Unpretentious, Customer-Centric, Enthusiastic & Friendly

Valores de Marca

• •Value
• •Accessibility/Democratization of Wine
• •Customer Satisfaction
• •Convenience
• •Discovery

Mejores Prácticas

• •Always Emphasize Value, Clearly: Whether it's price per bottle, bundle deals, or free shipping for members, the cost-benefit for the customer should be evident. Use phrases like "unbeatable value," "smart sipping," "more wine for your wallet."
• •Keep Language Accessible and Jargon-Free: Avoid overly technical wine terminology. Describe wines in terms of everyday flavors and experiences. The goal is to be inclusive and welcoming, not exclusive or intimidating.
• •Maintain an Enthusiastic and Positive Voice: Convey a genuine love for wine and excitement in sharing it. Use upbeat language, exclamation points where appropriate (but don't overdo it), and focus on the enjoyment wine brings.
• •Be Transparent and Direct, Especially Regarding Shipping & Policies: Clearly communicate shipping costs, delivery expectations (adult signature required), and the terms of your satisfaction guarantee. This builds trust, especially important given the mixed reviews on shipping. Proactive communication about potential delays is crucial.
• •Incorporate the "Family Business" and "Customer-First" Narrative (Authentically): While "fanatical customer service" is a stated goal, ensure all communications, especially problem-solving, reflect a genuine care for the customer experience. If leveraging the family-run heritage, let that warmth and personal touch come through in the copy.

Percepción Social

Price-Conscious Shoppers, Loyal Customer Base, Dissatisfied Customers

Ejemplos de Copy

• •Headline: Your Next Favorite Wine, Delivered. No Snobbery, Just Splash! Body: Tired of wandering aimlessly in wine aisles? Get 15 bottles of exciting, quality wines sent straight to your door. At Splash, we believe great wine shouldn’t break the bank or require a dictionary. Explore global flavors, hassle-free. And if you don't love a bottle? You don't pay. It's that simple. Let the good times flow!
• •Social Media Post (Image: A happy person unboxing a case of Splash Wines): Text: That feeling when your Splash Wines delivery arrives! 🎉 Stock up on delicious reds, crisp whites, or a mix of everything with our unbeatable case deals. We're all about bringing you amazing wines at prices that make you smile. What are you sipping on this week? #SplashWines #WineDelivery #GoodWineGoodTimes #ValueWines #UnboxHappiness
• •Email Subject: Psst... Your Doorstep is About to Get a Whole Lot Happier! (Shipping Confirmation) Body: Great news! Your latest selection of fantastic wines from Splash has shipped! Get ready to discover new favorites and enjoy incredible value, delivered right to you. Track your journey to deliciousness here: [Tracking Link]. Remember, an adult (21+) signature is needed, so let's make sure you're home to welcome your wines!
• •Promotional Banner: Don't Just Buy Wine, Discover It! Starting at $X.XX/bottle. Text: Dive into a world of flavor without draining your wallet. Our curated cases are packed with wines you'll love, all taste-tested and value-approved by our family. Shipping directly to you means more cheers, less stress.
• •Website Welcome Message (for shipping.splashwines.com or a shipping info page): Text: Welcome to Easy Wine Delivery! At Splash Wines, getting your favorite bottles (or soon-to-be-favorites!) is a breeze. We partner with reliable carriers to bring your order safely to your doorstep. Find all your shipping info, track your package, or learn about our "Love It or It's On Us" guarantee right here. Cheers to convenient sipping!