Tono de Marca

aspirational, elegant, and sincere

Valores de Marca

• •Quality & Craftsmanship
• •Timelessness & Delicacy
• •Personal Expression & Meaning
• •Subtle Sophistication

Mejores Prácticas

• •Use Elegant & Evocative Language: Consistently choose words that evoke feelings of sophistication, beauty, and sincerity. Terms like "delicate," "timeless," "luminous," "hand-selected," and "cherished" align with the brand's tone.
• •Focus on the "Why," Not Just the "What": Instead of only listing product features (e.g., "1-inch chain"), frame them as benefits that connect to the customer's emotions (e.g., "Sits perfectly at the collarbone, a delicate reminder of your inner strength").
• •Maintain a Consistent Visual & Textual Aesthetic: Ensure the tone of the copy always matches the high-quality, soft, and elegant visual identity. The words and pictures should tell the same aspirational story.
• •Tell Micro-Stories: In captions and descriptions, hint at the stories behind the jewelry. Frame a necklace as "the perfect partner for your first-date dress" or earrings as "a celebration of a personal milestone."
• •Speak Directly and Sincerely to the Customer: Use a warm and personal tone ("Your story," "For you") to create a direct connection, making the customer feel seen and valued by the brand. This reinforces the idea that the jewelry is a personal choice, not just a purchase.

Percepción Social

Based on the brand's self-presentation, the intended social perception is that of a premium, trustworthy, and stylish source for fine, personal jewelry. It aims to be perceived as a go-to for women seeking to celebrate themselves or a special occasion with a piece that is both beautiful and meaningful. The target audience appears to be women who appreciate classic design, quality materials, and a touch of romance and sophistication in their accessories.

Ejemplos de Copy

• •Beyond trends, beyond seasons. Our 18k Gold Vermeil pieces are crafted to be a part of your story, today and always. Discover jewelry as timeless as you are.
• •More than just an accessory, it’s a feeling. The piece you choose to wear on a day that means the world. Let your jewelry tell your story. ✨ #ShineAndLove
• •For The Unforgettable Moments. Delicate pearls, shimmering silver, and timeless designs for your special day. Explore the Bridal Collection and find the piece that will shine with you.
• •Why settle for less? At SHINE & LOVE, every piece is a promise of quality. Made with 925 sterling silver and designed for a lifetime of love. Wear it, cherish it, shine in it.
• •Your daily dose of elegance. Elevate the everyday with delicate jewelry that’s made to be lived in. Find your new signature piece at SHINE & LOVE.