Tono de Marca

aspirational, educational, and serene

Valores de Marca

• •Curiosity and Exploration
• •Quality and Craftsmanship
• •Aesthetic and Sensory Experience
• •Innovation in Tradition

Mejores Prácticas

• •Emphasize the Sensory Experience: Use descriptive and evocative language that appeals to the senses of smell, sight, and taste. Words like "essence," "aroma," "fragrance," "visualize," and "savor" will reinforce the brand's focus.
• •Maintain a Minimalist and Elegant Aesthetic: Ensure all visual content, from website design to social media posts, is clean, uncluttered, and beautifully shot. This visual consistency will support the serene and premium tone of the brand.
• •Educate and Inspire, Don't Just Sell: Frame the products as tools for discovery and creativity. Create content that teaches customers about the process and inspires them to try new things, rather than just focusing on product features.
• •Use a Consistent Narrative: Always tie the brand back to its story – a small distillery by the Shinagawa Canal exploring new aromas. This narrative provides a strong foundation for the brand's identity and tone.
• •Engage with a Calm and Respectful Voice: When interacting with customers online, maintain a polite, knowledgeable, and slightly formal tone. This will reinforce the brand's premium positioning and commitment to quality.

Percepción Social

The public and customer perception of the Shinagawa Distillery Shop is that of a niche, high-end provider of a unique hobbyist product. The brand is not a mainstream name but appears to be respected within its specific market. The focus on aesthetics and the high price point of their products suggest a target audience that is affluent, design-conscious, and interested in wellness, craft hobbies, or mixology. The lack of widespread reviews or news articles indicates that it is a small, specialized business. The social media engagement, particularly on Instagram, shows a community of followers interested in the artistic and scientific aspects of distillation. The perception is that of a premium, almost artistic, brand rather than a simple retailer.

Ejemplos de Copy

• •Unlocking the essence of a single leaf. Our home distillers invite you to a world of pure aroma. What new scent will you discover today? #ShinagawaDistillery #AromaExploration #HomeDistillation
• •Your personal aroma laboratory. The Rikaroma distiller transforms the botanical world into an experience for the senses. Explore the art of distillation at home.
• •Crafted for the curious. The Rikaroma candle+ is more than a distiller; it's a centerpiece for sensory exploration. With its gentle flame and elegant design, it turns simple ingredients into aromatic treasures. Perfect for the modern alchemist.
• •Your journey into aroma continues. We've just added new glass components to enhance your distillation experience. Discover new possibilities and refine your craft. #TheArtOfAroma
• •From fresh herbs to a refreshing sip. Watch as we distill the vibrant flavor of mint for our signature mocktail. Create your own with the Rikaroma. #Distillation #MocktailRecipe #SensoryExperience