Tono de Marca

Empathetic & Aspirational, Artisanal & Passionate, Celebratory & Stylish

Valores de Marca

• •Individuality
• •Comfort without Compromise
• •Craftsmanship
• •Female Empowerment

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission. Instead of just "New Block Heels," frame it as "Block Heels Designed for Your Story." This reinforces the values of individuality and empathy.
• •Champion the Artisans: Consistently use words like "handcrafted," "artisanal," and "made with love and care." This builds the perception of quality and justifies the product's value beyond just its appearance.
• •Use "You-centric" Language: Address the customer directly. Use "You" and "Your" to make the copy feel personal and aligned with the "Inspired by You" tagline. This creates a direct, empathetic connection.
• •Marry Emotion with Function: Don't just sell features; sell the feeling. It's not just "comfortable shoes," it's "the freedom to dance all night" or "the confidence to walk into any room." This connects the product to aspirational outcomes.
• •Ensure Brand Voice Consistency Post-Purchase: The empathetic and customer-centric tone must extend to all communications, including order confirmations, shipping notifications, and especially customer service interactions. Create standardized, friendly, and helpful templates for customer service emails and messages to address the feedback on poor communication.

Percepción Social

The brand is generally viewed positively as a provider of high-quality, comfortable, and aesthetically pleasing footwear, recognized as a prominent local business in Mumbai. However, there are areas for improvement in customer service, with mentions of poor communication and difficult exchange processes impacting post-purchase reputation.

Ejemplos de Copy

• •Tradition, Reimagined. Your story is one-of-a-kind, why should your style be any different? Our Maahru Block Heels are handcrafted by master artisans, blending timeless Kolhapuri design with the modern lift you love. Step into a legacy of comfort and craft. #Shimuzz #HandcraftedHeels #ModernTradition
• •Be the Guest of Honor (and Comfort). Wedding season is for dancing, not for sore feet. Our Wedding Collection is designed to add glam to your every move, without compromising on comfort. Shine bright from the first step to the last dance. Shop the collection and get 10% off your first order!
• •Inspired By You. Crafted For You. In a nation of millions of unique stories, we believe in footwear that honors yours. Discover our collections of stylish, comfortable shoes, handcrafted with passion.
• •Subject: A Little Love for Your Feet. Hi [Customer Name], we haven't forgotten you! As one of our beautiful clients, we wanted to share our newest collection of daily wear sliders—handcrafted to make your everyday moments feel special. Because you deserve comfort and style, always.
• •Voiceover: They say you can't have it all... Style that hurts... Or comfort that's boring. We say, why choose? Shimuzz. Handcrafted comfort. Effortless style. Text on screen: Shimuzz. Inspired by You.