Tono de Marca

Personal, Empowering, and Heartfelt

Valores de Marca

• •Authenticity
• •Craftsmanship
• •Empowerment
• •Love and Connection

Mejores Prácticas

• •Always Write "With Love": End communications—from product descriptions to emails—with a signature phrase that reinforces the brand's core identity, such as "With love," "Handcrafted with love," or "From Sheleta Renee, with love."
• •Tell the Story Behind the Piece: When writing product descriptions, go beyond the materials. Briefly mention the inspiration or the feeling you want the wearer to experience. For example, "This necklace was inspired by the strength and grace of the women in my life."
• •Use "You" and "I" to Foster Connection: Write as if you are speaking directly to a friend. Use personal pronouns like "I design..." and "You'll feel..." to maintain a warm, one-on-one conversational tone.
• •Weave Empowerment into Every Message: Consistently use words that uplift and inspire. Keywords like "confidence," "strength," "celebrate," "beautiful," and "unique" should be naturally integrated into website copy, ads, and social posts.
• •Highlight the Human Touch: Remind customers that they are buying from a real person, not a factory. Use phrases like "handmade," "creator-designed," and "a passion project" to emphasize the authenticity and craftsmanship that make the brand special.

Percepción Social

Small, heartfelt, founder-led business. Customers feel a strong personal connection to Sheleta Renee, viewing her as an inspirational figure. Perceived as a highly personal and positive brand that delivers an experience of being cared for and uplifted.

Ejemplos de Copy

• •More than just jewelry, it's a reminder of your strength. Each piece from Sheleta Renee with Love is handcrafted to celebrate you—the everyday woman. Wear it and remember you are beautiful, confident, and uniquely you. Made with love, from my hands to yours.
• •Meet your new favorite bracelet. Hand-strung with vibrant beads that dance in the light, this piece isn't just an accessory; it’s a daily dose of joy. Designed to make you smile and feel effortlessly beautiful, whether you're in a board meeting or on a coffee run. Handmade with love, just for you.
• •It all started as a hobby—a quiet moment of creativity. I'm Sheleta Renee, and I discovered a passion for crafting jewelry that made me feel confident. I knew I had to share that feeling. Today, every piece I create is infused with that same love and a simple wish: for you to know your own strength and beauty.
• •Your story is waiting to be written. Our 'I AM SHE' journals are more than blank pages; they are a safe space for your thoughts, dreams, and moments of discovery. Paired with a piece of handmade jewelry, it's the perfect self-care gift to honor your journey. Start writing your next chapter today.
• •Handmade Jewelry for the Everyday Woman. Crafted with Love. Worn with Confidence.