Tono de Marca

personable, trendy, and community-focused.

Valores de Marca

• •Celebrating the Reader Identity
• •Inclusivity and Diversity
• •Community and Connection
• •Quality and Craftsmanship

Mejores Prácticas

• •Embrace a Conversational Style: Use a friendly, approachable tone in all communications. Ask questions, use emojis, and engage with your audience as you would with a friend.
• •Showcase Your Community: Feature user-generated content on your social media channels to build a sense of community and social proof. This reinforces the idea that your brand is for and by book lovers.
• •Maintain a Consistent Visual Aesthetic: Ensure that your visual branding across your website and social media channels is cohesive and reflects the modern, trendy, and bookish identity of the brand.
• •Highlight Inclusivity: Continue to create and promote products that celebrate a diverse range of readers. This will strengthen your brand's reputation for being inclusive and welcoming.
• •Stay True to Your Core Message: All copywriting should ultimately tie back to the central idea of celebrating the reader's identity and enhancing their reading experience with beautifully crafted accessories.

Percepción Social

The public perception of She is Novel appears to be positive, with a community of engaged followers who appreciate the brand's aesthetic and products. The social media presence is characterized by user-generated content, with customers frequently sharing photos of their purchases. This indicates a strong sense of brand loyalty and an enthusiastic customer base. The previous iteration of the brand, focused on writing advice, also garnered a positive reputation under Kristen Kieffer's leadership, which may contribute to the current brand's credibility.

Ejemplos de Copy

• •Your book deserves a little bling! ✨ Our new collection of magnetic bookmarks are here to save your spot in style. Which one is calling your name? Let us know in the comments! #SheIsNovel #BookmarkLove #Bookworm
• •Tired of dog-earing your pages? 😥 Elevate your reading experience with our beautifully crafted bookmarks and e-reader accessories. Perfect for the novel lover in your life (or for treating yourself!). Shop now and get free shipping on orders over $35! #BookLover #ReadingTime #GiftIdeas
• •Transform your Kindle with our new Zodiac series e-reader inserts! 🤩 Easy to apply and super cute. Which star sign are you? Tag a fellow bookworm who needs this! #KindleUpgrade #ZodiacSigns #BookTok
• •Summer Reading Sale! ☀️📚 Buy any two magnetic bookmarks and get one FREE with code: BUY2GET1FREE. It's time to give your books the accessories they deserve. #SummerSale #BookishDeals #SheIsNovel
• •Hey, book lover! Just dropping in to share our latest arrivals. From spicy reader-themed bookmarks to our popular Zodiac collection, we've got something to make your reading time even more special. Plus, get an exclusive sneak peek at what's coming next! #ReadersGonnaRead #NewArrivals #BookCommunity