Tono de Marca

empowering, inclusive, and positive

Valores de Marca

• •Inclusivity
• •Empowerment
• •Sustainability
• •Functionality and Versatility
• •Style and Joy

Mejores Prácticas

• •Lead with Empowerment: Start with the "why." Frame product descriptions and social media posts around the core message of empowerment and confidence. Use active, inspiring language.
• •Champion Inclusivity in Every Message: Always mention the full-size range (XS-6XL) where relevant. Use images and user-generated content that showcase a diverse range of body types to reinforce this commitment visually.
• •Highlight the "And": Emphasize the versatile nature of the clothing. It's not just workout wear; it's "workout *and* everyday," "style *and* comfort," "functional *and* beautiful." This duality is a key selling point.
• •Speak Directly to Her: Use a conversational, person-to-person tone. Address the customer as "you" and talk about her needs, her goals, and her comfort. Create a sense of a supportive community.
• •Be Transparent and Joyful: Share details about the sustainable materials and the design process. Let the brand's passion for creating joyful, colorful, and practical clothing shine through in every piece of communication.

Percepción Social

The public perception of Shedid.se is overwhelmingly positive, particularly concerning its size inclusivity and product design. Customers frequently praise the brand for offering stylish and comfortable activewear for plus-size bodies, a segment often underserved by mainstream brands. Reviews highlight the quality of the materials and the practicality of the designs, especially the "byxkjolar" (skirt leggings) with pockets. The brand is perceived as a trustworthy and uplifting company that genuinely cares about its customers' well-being and confidence. The active and positive engagement on their social media platforms further strengthens this community-oriented and supportive perception.

Ejemplos de Copy

• •Style has no size. Our Autumn Flower collection, available in XS to 6XL, is designed to celebrate every body. Move, stretch, and live comfortably in activewear that fits you, not the other way around. Because you deserve to feel beautiful.
• •She believed she could, so SHE DID. That's not just our name—it's our mission. Whether you're hitting the golf course or conquering a busy day, our clothes are made to empower your every move. What will you do today?
• •Look good, feel good, do good. Our latest collection is crafted from premium recycled materials, because we believe in a kinder world and a healthier planet. Stylish, functional, and sustainable—that's the SHE DID promise.
• •Pockets. On a skirt. That you can run in. Our best-selling Skirt Leggings are back in stock! Featuring deep, secure pockets for your phone, keys, and essentials, they're the perfect blend of style and function for your active life. Ready for anything.
• •Hello, Autumn! 🍂 Embrace the new season with our coziest collection yet. From vibrant floral patterns to classic solids, find your new favorite go-to outfit for the gym, the café, and everything in between. Explore the new arrivals now.