Tono de Marca

Innovative and Tech-Forward, Reliable and Trustworthy, Customer-Centric and Lifestyle-Oriented, Professional yet Approachable, Original and Distinctive

Valores de Marca

• •Innovation
• •Quality & Reliability
• •Customer Satisfaction & Enhancement of Life
• •Sustainability & Environmental Responsibility
• •Originality
• •Partnership & Collaboration (for Europe)

Mejores Prácticas

• •Establish a Unified Brand Voice Lexicon: Create and disseminate a detailed brand voice guide. This document should clearly articulate the key attributes of Sharp's tone (Innovative, Reliable, Customer-Centric, Professional yet Approachable, Original), providing specific examples, preferred terminology, and stylistic do's and don'ts for all content creators.
• •Champion "Be Original" & Innovation with Purpose: Consistently integrate the "Be Original" tagline and the concept of purposeful innovation into all communications. Emphasize how Sharp's technology is not merely advanced but also distinctively designed to genuinely improve the user's daily life, well-being, and self-expression.
• •Translate Features into Tangible Lifestyle Benefits: While showcasing innovative product features and the brand's Japanese technological heritage, always bridge these attributes to concrete advantages for the consumer – such as increased convenience, enhanced comfort, better health outcomes, creative enablement, or greater peace of mind. Illustrate how products seamlessly integrate into and enrich their lifestyle.
• •Maintain Professionalism with a Human Element: In all customer interactions, particularly support channels and social media, blend technical proficiency with empathetic, clear, and approachable language. Avoid overly technical jargon where possible, or provide simple explanations to ensure accessibility.
• •Showcase European Relevance and Real-World Application: Utilize visuals, narratives, and use-cases that resonate with diverse European lifestyles. Where relevant, mention the Vestel partnership to reinforce the synthesis of Japanese innovation with European manufacturing quality and market understanding. Authentic customer testimonials and user-generated content (that align with brand values) can also bolster credibility and relatability.

Percepción Social

Technologically Sound, Good Value for Money, Established but Evolving, Diverse Product Portfolio, Potentially Innovative Design

Ejemplos de Copy

• •Sharp: Ingenuity for Your Original Life. Step beyond the ordinary. Sharp’s home appliances are crafted for your unique lifestyle. From intelligent refrigerators that keep your food fresher longer to intuitive ovens that ignite culinary passion, we fuse pioneering Japanese technology with dependable European craftsmanship. Discover technology that truly gets you. Be Original. Be Sharp.
• •The Future of Home. Engineered for Trust. For over a century, Sharp has pioneered technology that enhances daily living. Our latest range of smart home appliances for Europe upholds this legacy, delivering seamless connectivity, intuitive operation, and the enduring reliability you demand from Sharp. Invest in quality designed to last. Explore the collection at sharphome.eu.
• •Your Home, Intelligently Simple. Your Life, Beautifully Enhanced. Envision a home that effortlessly adapts to you. Sharp’s smart appliances, from our adaptive air purifiers to our eco-efficient dishwashers, are engineered to streamline your daily routines and elevate your well-being. Because sophisticated technology should feel simple. Experience the Sharp distinction.
• •Create. Connect. Live. Originally. Sharp home solutions empower you to shape a space that’s unmistakably yours. Our thoughtfully designed appliances offer more than just advanced functionality; they embody a commitment to sustainability and enduring quality. Build a home that reflects you, powered by technology you can rely on. What will you design today? #BeSharp
• •Sharp Smart TVs: Your World, Brilliantly Connected. Immerse yourself in a smarter viewing experience. Sharp Smart TVs, powered by leading platforms like Google TV™ and TiVo™, bring together all your favorite content with personalized recommendations and voice control. Stunning picture quality meets intelligent design for entertainment that revolves around you.