Tono de Marca

Knowledgeable, Authoritative, Friendly, Approachable, Supportive, Encouraging, Passionate, Enthusiastic, Traditional, Trustworthy

Valores de Marca

• •Accessibility: Striving to make music and quality instruments accessible to musicians of all levels and budgets. This includes breaking traditional pricing rules in their early days to offer discounts.
• •Quality: Committed to offering the best and legitimate products, from beginner instruments to professional-grade options. They emphasize properly set-up instruments.
• •Customer Focus & Support: Prioritizing customer satisfaction through knowledgeable service, expert advice, and support throughout the customer journey.
• •Community: Serving and fostering the string music community in North America. This includes supporting music education and aspiring musicians.
• •Heritage & Tradition: Proud of their long history and the family-run nature of the business, building on a legacy started in 1962.
• •Innovation: While respecting tradition, they also embrace innovation, such as their in-home trial program and robust online presence. Their founder innovated by challenging inflated prices.

Mejores Prácticas

• •Educate, Don't Just Sell: Frame product descriptions and content around helping musicians make informed choices. Share expertise freely, positioning Shar Music as a knowledgeable resource.
• •Speak Musician-to-Musician: Use language that resonates with string players, demonstrating an understanding of their needs, challenges, and passions. Avoid overly technical jargon for beginner-focused content, but show depth for advanced players.
• •Emphasize Support and Journey: Consistently communicate that Shar Music is there for musicians at every stage, from their first instrument to professional upgrades. Highlight services like rentals, trials, and customer support.
• •Share the Passion: Let the genuine love for music shine through. Use enthusiastic and inspiring language. Feature stories of musicians, the joy of playing, and the importance of music.
• •Maintain Trust and Tradition: Reference the company's long history and commitment to quality as a foundation of trust. Ensure all communications are professional, reliable, and uphold the brand's established reputation.

Percepción Social

Reputable, Reliable, Good Quality Products, Helpful Customer Service, Fair Pricing/Good Value, Knowledgeable Resource, Supportive of Music Education

Ejemplos de Copy

• •Headline: Find Your Voice. Discover Your Strings. Body: At Shar Music, we believe every musician has a unique story to tell. For over 60 years, we've been dedicated to providing the finest string instruments and accessories, helping players of all levels – from the first curious pluck to the seasoned professional's encore – create their perfect sound. Explore our collection and let your musical journey begin. Call to Action: Shop Violins, Violas, Cellos & Basses
• •Headline: More Than Just an Instrument. It's a Legacy. Body: Since 1962, Shar Music has been a family passion, bringing the joy of string music to generations. We don't just sell instruments; we offer our expertise, our support, and a commitment to quality that you can trust. Whether you're a student, teacher, or performer, become part of our enduring musical family. Call to Action: Learn Our Story
• •Headline: Expertly Chosen, Lovingly Prepared. Just For You. Body: Unsure where to start? Our team of knowledgeable musicians is here to guide you. From selecting your first student violin to finding that perfect professional bow, we provide personalized advice and ensure every instrument is meticulously prepared. Experience the Shar Music difference. Call to Action: Get Expert Advice
• •Headline: Unlock Your Potential. We'll Handle the Rest. Body: Focus on your music, and let us provide the quality tools you need. Shar Music offers a comprehensive range of strings, accessories, sheet music, and expertly vetted instruments. With our easy online shopping and supportive customer service, elevating your performance has never been simpler. Call to Action: Shop Accessories Now
• •Headline: The Sound of Support. The Joy of Music. Body: We're committed to nurturing the next generation of string players and supporting our vibrant musical community. With resources for students, educators, and professionals alike, Shar Music is your partner in every step of your musical journey. Let's make music, together. Call to Action: Explore Educational Resources