Tono de Marca

The brand's tone is predominantly aspirational, personal, and culturally rich. It combines the language of a luxury fashion house with friendly, community-focused phrasing. This creates a voice that is both sophisticated and approachable. The descriptions are evocative, painting a picture of a chic, worldly lifestyle. The blog content further nurtures this tone by sharing insider tips about Morocco, adding a layer of authenticity and cultural depth.

Valores de Marca

• •Authenticity and Craftsmanship: The emphasis on items being "carefully hand made and designed" in Morocco is a central value. This highlights a commitment to traditional techniques, quality, and the story behind each piece.
• •Exclusivity and Uniqueness: Sharagan underscores that it creates "special boutique collections in small quantities" so that customers can feel unique. This positions the brand against mass-market fashion, valuing individuality.
• •Global Fusion: The brand explicitly states it takes "European modern style and add[s] an ethnic touch." This value is about appreciating and blending cultural aesthetics to create something new and stylish.
• •Customer-Centricity: The website states that Sharagan "puts her clients first" and invites them into a community with offers and special deals, showing that building a relationship is a priority.
• •Quality Materials: The brand emphasizes its use of "high quality fabrics and special embroideries designs," indicating that quality is a non-negotiable principle.

Mejores Prácticas

• •Lead with the Story: Always connect the product back to its origins. Use words like "Marrakesh," "handmade," "artisanal," and "tradition" to reinforce the brand's core identity.
• •Blend Luxury with Community: Use aspirational language ("luxury," "couture," "exclusive") but balance it with inclusive, friendly calls to action like "Let's be friends" or "Join our community" to make the brand feel accessible.
• •Focus on the Feeling: Describe how the clothing makes the wearer feel—unique, stylish, chic, comfortable, and elegant. Sell the experience, not just the item.
• •Emphasize Scarcity and Exclusivity: Consistently use phrases like "limited edition," "small quantities," and "exclusive online" to drive desire and reinforce the brand's boutique nature.
• •Maintain a Consistent Visual and Textual Language: Ensure that the adventurous, chic, and culturally rich tone of the copy is reflected in the brand's photography and visual presentation across all platforms.

Percepción Social

The perception of Sharagan appears to be that of a high-end, niche brand for women who appreciate bohemian, artisanal, and unique fashion. The social strategy, particularly on Instagram, likely showcases the clothing in beautiful, travel-oriented settings, reinforcing the "stylish getaway" image. The messaging encourages customers to see themselves as part of an exclusive club of women with a shared appreciation for unique, handmade items. By associating the brand with the rich culture of Marrakesh, it is perceived as more than just a clothing line, but as a lifestyle brand rooted in travel and art.

Ejemplos de Copy

• •Woven with the spirit of Marrakesh. Our new collection has arrived, bringing with it the hum of the souk and the warmth of the desert sun. Each galabiya is handmade, a unique story of thread and tradition waiting to be part of yours. Discover the collection—link in bio. #Sharagan #EthnicHotCouture #HandmadeLuxury #BohoChic
• •Meet the Sahara Galabia, where European chic and Moroccan soul embrace. Crafted from high-quality, breathable fabric and adorned with intricate hand embroidery, this piece is designed for the woman who walks her own path. Its flowing silhouette promises comfort, while the detailed design ensures you feel effortlessly elegant. Limited quantities available.
• •A special treat from Marrakesh, just for our friends...
• •Tired of the same old styles? At Sharagan, we believe clothing should be as unique as you are. Our handmade ethnic dresses and shirts are crafted in small batches in Morocco, blending timeless tradition with a modern edge. Feel unique, feel beautiful. Shop our exclusive collection now and enjoy 10% off your first order.
• •More Than Clothing. It's a Story. Discover our limited edition, handmade pieces and wear a work of art.