Tono de Marca

Inspirational, Passionate, Community-Centric, Professional yet approachable, Authentic, Confident

Valores de Marca

• •Passion & Dedication
• •Empowerment & Inspiration
• •Skill & Safety
• •Community & Identity
• •Quality & Premium Lifestyle

Mejores Prácticas

• •Lead with Passion: Every piece of copy, whether for a product or a race recap, should be infused with the genuine passion and energy that drives the brand.
• •Balance the Professional and the Personal: Maintain a professional image as a champion athlete and industry leader while continuing to share authentic, behind-the-scenes content that makes the brand approachable.
• •Always Circle Back to Community: Use "we" and "us" to foster a sense of belonging. Regularly address the #63Nation directly and encourage interaction to reinforce the community value.
• •Embed the "Why": Don't just talk about what is happening (a race, a new product), but why it matters — to inspire, to empower, to represent the culture, to improve safety.
• •Be Visually and Verbally Consistent: Continue using the core brand elements consistently: the number "63," the name "Wakahina," the tagline "Biking is a lifestyle, riding is a skill," and the signature orange color palette to create an instantly recognizable brand identity.

Percepción Social

Perceived as a trailblazer, role model, and expert in the South African motorsport scene. Strong support and admiration from fans, often referred to as "Mr 63." Seen as a dedicated athlete actively giving back through mentorship and safety advocacy. Highly credible and influential figure due to partnerships with major brands and roles within motorsport. Strong positive connection with audience, evidenced by high demand for merchandise.

Ejemplos de Copy

• •Victory is in the dedication. Another incredible weekend on the track! This win isn't just for me, it's for the entire #63Nation. Thank you for the unstoppable support. We keep pushing, we keep inspiring. On to the next one! #iam63 #Wakahina #MotorsportSA #PassionAndPower
• •Wear The Passion. Ride The Vibe. The new 63Nation x Wakahina floral hoodie is more than just merch, it's a statement. Crafted for the bold and the passionate. This is our culture, this is our movement. Get yours now and join the Nation. Limited stock available. [Link to sfisothemba.co.za] #63Nation #Wakahina #Premium63 #Lifestyle
• •They see the glory. They don't see the grind. It's tough out here, but we wouldn't have it any other way. Every drop of sweat is for the love of speed. Dont let the music fool you. #iam63 #Superbike #RaceLife #Motivation #63nation
• •From a Dream to a Movement. Sfiso Themba isn't just a name on a trophy; it's a symbol of relentless pursuit. As the 2020 Bridgestone Superbike Champion and a director for Motorsport South Africa, his mission extends beyond the finish line. The "I AM 63" brand was born from a passion to not only master the skill of riding but to inspire a new generation of racers and build a community — the 63Nation — united by a love for two wheels and a drive to achieve the impossible.
• •"Biking is a lifestyle, but riding is a skill." What's the most valuable lesson you've learned on the road or on the track? Share your wisdom. Let's make our community safer and stronger together. #RiderSafety #63Nation #iam63