Tono de Marca

Empowering & Liberating, Approachable & Modern, Discreet & Convenient, Potentially Playful & Educational

Valores de Marca

• •Sexual Wellness & Pleasure
• •Personal Choice & Empowerment
• •Accessibility & Inclusivity
• •Discretion & Privacy
• •Modernity & Openness

Mejores Prácticas

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., empowering, playful, discreet, educational), key messaging pillars, "do's and don'ts" for language, and target audience personas. This ensures everyone creating content is aligned.
• •Prioritize Empowerment and Positivity: Frame content around sexual wellness, personal choice, and positive experiences. Avoid language that could be seen as shameful, coercive, or overly clinical unless specifically aiming for an educational piece.
• •Adapt Tone to the Platform, But Keep Values Consistent: While the expression might be more playful on TikTok and more descriptive on the website, the core values of empowerment and choice should shine through.
• •Be Mindful of Discretion and Inclusivity in Language: Use inclusive terms and be sensitive to the private nature of the products. Highlight discreet packaging or shipping if applicable.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Gather feedback if possible to see how the tone is being perceived.

Percepción Social

Brands in the adult product industry often face a polarized perception. Some consumers will view them positively as providers of products for sexual wellness, exploration, and pleasure. Others may hold negative or stigmatized views due to societal taboos. The brand's efforts to be on mainstream platforms like Facebook, Instagram, and TikTok, along with offering modern payment solutions, suggest an attempt to normalize and destigmatize the purchase of their products. The name "Sex On The Go" could be perceived as either convenient and modern or potentially trivializing, depending on the individual's perspective. The generic nature of the phrase means the brand needs to strongly define its specific meaning through its marketing.

Ejemplos de Copy

• •Headline (Empowering & Direct): Your Pleasure, Your Rules. Explore Freely with Sex On The Go.
• •Social Media Post (Playful & Engaging - TikTok/Instagram): Ready to upgrade your 'me time'? 😉 Our latest arrivals are here to make your world (and maybe your bed) rock! #SexOnTheGo #HaveSexYourWay #PleasurePositive
• •Product Description Snippet (Discreet & Benefit-Oriented): Designed for your ultimate satisfaction and effortless discretion. Perfect for solo adventures or partnered play, wherever desire takes you.
• •Email Subject Line (Intriguing & Benefit-Driven): Unlock New Sensations: Your Next Adventure Awaits...
• •Website Banner (Accessibility & Modern): Explore. Indulge. Pay Your Way. Shop Sex On The Go with easy Sezzle payments. #SexualWellness