Tono de Marca

Calm, Thoughtful, and Artisanal

Valores de Marca

• •Slow Living
• •Connection with Nature
• •Craftsmanship and Authenticity
• •Sustainability
• •Curated Simplicity

Mejores Prácticas

• •Use Sensory and Evocative Language: Write copy that appeals to the senses. Instead of saying "relaxing," describe the "quiet stillness of the lake" or the "warmth of the wood-burning stove." This immerses the audience in the experience.
• •Tell the Story of the Maker: For products in the shop, briefly mention the artisan or the process. This reinforces the value of craftsmanship and authenticity, distinguishing the items from mass-produced goods.
• •Embrace a "Less is More" Approach: Keep copy concise and meaningful. The brand's tone is calm, not cluttered. Short, thoughtful sentences or phrases can have more impact than long paragraphs.
• •Incorporate the "Why": Connect every message back to the core values. Whether it's a post about a new blanket or a photo of the landscape, frame it within the context of slow living, nature, or craftsmanship.
• •Maintain a Gentle Call to Action: Avoid aggressive sales language. Invitations should feel soft and optional. Phrases like "Discover more," "Explore the collection," or "Find a moment of peace" are more aligned with the brand than "Shop Now!" or "Book Today!"

Percepción Social

Public perceives SETTLE Norfolk as a high-end, aspirational retreat; a unique and beautiful destination offering a genuine escape. Founders Jo and John are seen as having a clear, passionate vision, enhancing authenticity. The brand is respected for its strong aesthetic, commitment to quality, and celebration of a slower, mindful lifestyle.

Ejemplos de Copy

• •Your morning, uninterrupted. Here, the day unfolds at its own pace. #SettleNorfolk
• •A quiet vessel for wild stems. Each curve and mark on this vase is a testament to the maker's hand. Crafted to bring a small piece of the outside, in.
• •An Invitation to Stillness | New Arrivals for a Slower Home
• •Settle. A place to pause, breathe, and be still. Discover our lakeside cabins and restored carriages.
• •A collection of considered stays and goods in the Norfolk countryside. An invitation to slow down. Founded by @jo_settle and @morwaysreclamation.