Tono de Marca

The predominant tone of voice for Setfit Romania is aspirational, encouraging, and energetic. It is also direct and sales-focused. The brand speaks to its audience in a friendly and motivational manner, aiming to inspire confidence and performance. This is evident in captions like "Transformă-ți rutina de fitness" (Transform your fitness routine) and "pregătește-te să strălucești la fiecare antrenament!" (get ready to shine at every workout!). The tone is consistently upbeat and visually driven, emphasizing aesthetics and the feeling one gets from wearing the clothes.

Valores de Marca

• •Quality and Performance
• •Style and Aesthetics
• •Empowerment and Confidence
• •Customer-Centric Service
• •Accessibility

Mejores Prácticas

• •Lead with Empowerment: Start captions and headlines with words that inspire action and confidence ("Unleash," "Transform," "Shine," "Conquer"). The focus should be on how the customer will feel and what they can achieve.
• •Blend Aspirational & Technical Language: Pair motivational phrases with specific product benefits. For example, "Feel unstoppable in our new Selina set, made with sweat-wicking 78% nylon fabric." This combines the emotional promise with a rational reason to believe.
• •Use Energetic and Positive Language: Keep the tone upbeat. Use emojis like ✨, 🔥, and 💪 to add energy and visual appeal, especially on social media platforms like TikTok and Instagram.
• •Ask Engaging Questions: Foster a sense of community by asking questions in posts. This invites interaction and makes the brand feel more like a conversation partner than just a retailer (e.g., "What color are you choosing?", "What's your favorite workout?").
• •Maintain Consistency Across Platforms: While the format may change (e.g., video on TikTok vs. static image on Facebook), the core message of empowerment, style, and quality should remain the same. Ensure that influencer collaborations also align with this established tone of voice.

Percepción Social

Setfit Romania is perceived as a trendy and modern online retailer for women's activewear in the Romanian market. It is seen as a go-to brand for stylish and functional gym clothes that are promoted by relevant fitness influencers. The association with influencers like Ella Popescu lends credibility and social proof to the brand, positioning it as both fashionable and approved by fitness enthusiasts. Customers appear to be drawn to the specific designs and the promise of quality materials that enhance their workout experience. The brand is perceived as active and engaged online, consistently releasing new products and offers.

Ejemplos de Copy

• •UNLEASH YOUR POWER. The new Aura Collection has arrived. Designed to move with you, from the deepest squat to your morning run. Our new seamless fabric feels like a second skin, offering support and style in every stitch. Are you ready to shine? ✨ Explore the collection now. Shop Now & Transform Your Workout!
• •GLOW UP ALERT! 🔥 Up to 40% OFF your favorite sets! Don't just work out, stand out! Our biggest sale of the season is here. Get the sets you've been dreaming of before they're gone. Tap the link in bio to shop! #SetfitRomania #Sale #FitnessFashion
• •Squat-proof? ✔️ Confidence? ✔️ Our Kyra leggings are engineered with premium, non-see-through fabric so you can focus on your form, not your clothes. What's your #1 priority for leggings? [Squat-Proof] or [Comfort]
• •Your Vibe, Your Workout. How does your Setfit gear make you feel? Strong? Confident? Unstoppable? We want to see it! Share a photo of your workout look and tag @setfit.romania for a chance to be featured on our page! 💪 #SetFitInspo #SetfitRomania
• •Quality You Can Feel. Style You'll Love. At Setfit, we believe you should never have to choose between performance and style. That's why every piece is crafted from high-quality materials designed for maximum comfort and a flawless fit. Discover Your Perfect Set.